BeerBoard Signs Ojos Locos Sports Cantina as New Client Partner

SYRACUSE, N.Y.  – BeerBoard, the leader in real-time data, insights and consumer engagement for the restaurant industry, announced today it has signed Ojos Locos Sports Cantina, a leading casual operator under the Reach Restaurant Group umbrella, as a new client partner. The move continues a recent run of established retail operators joining BeerBoard’s fast-growing client list in the South and further cements the company’s position within the industry.

Ojos Locos, which caters to the Latino community, features eight locations across Texas and New Mexico. Founded in 2010, the concept is noted for its 29º ice cold Cerveza and massive wall of HD televisions.

BeerBoard has implemented its patented SmartBar technology for Ojos Locos. SmartBar generates real-time data, trends and inventory management, helping operators to improve efficiencies and maximize yield from every keg of beer tapped.

“The BeerBoard Team is excited to partner with Ojos Locos and its leadership,” said Josh Solomon, VP National Accounts for BeerBoard. “Our goal is to help retailers optimize draft offerings, sell more beer and, ultimately, make more money. With the incredible volume of beer it pours, we look forward to helping Ojos Locos see immediate results in ROI.”

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Heineken, Stone Brewing and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money.

Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction.

BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Heineken, Stone Brewing and Magic Hat.

BeerBoard is headquartered in Syracuse, NY, and has offices in Denver and the New York City area. For more information, please visit http://beerboard.com/.

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