BeerBoard Releases SmartBar Mobile App

SYRACUSE, N.Y.– BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, has announced the release of SmartBar Mobile, a mobile app for clients based on its patented SmartBar platform. SmartBar Mobile gives clients the full power of the platform with the ability review real-time insights, useful and revenue-generating information and the functionality to make decisions on-the-fly.

The release of SmartBar Mobile is the next generation of BeerBoard’s mobile engagement tool for its clients, a replacement for the company’s BevManager application.

SmartBar generates real-time insights, trend-driven analytics and integrated inventory for bars and restaurants. Its patented technology generates real-time data and insights for retailers and brewers. Retailers benefit from data on pour volumes and inventory management for its draft beer category. On average, the yield from a keg of beer is 78 percent. Using BeerBoard’s data-driven technology, clients yield an average of 95 percent and sell five more pints from each keg.

In utilizing SmartBar Mobile, BeerBoard clients have the ability to achieve:

• Review money left-on-bar and hot-spot shifts

• Optimized yield/profitability

• Access to real-time data and improve efficiency for identifying and correcting variances

• Product Management—improve accuracy, rotate lines, add brands and manage PLUs

• Activate Line Cleaning features from remote location

• Coach team members on company standards, proper pouring and expectations

“We are thrilled to launch SmartBar Mobile—an innovative and industry-leading app for our client partners,” said Mark Young, Founder/CEO of BeerBoard. “This unique platform allows retailers to take the management of their bar business to the next level. The ability for real-time insights, snapshots of money left on the bar and hot-spot shifts will help them improve efficiency, make informed decisions and maximize revenue. They will now have the full power of SmartBar from any location.”

SmartBar Mobile app is available for download for both iPhone and Android devices.

BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. The list includes industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. BeerBoard also partners with major brewers for data and insights, including Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat. BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money. Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction. BeerBoard’s robust client list includes high-profile independent groups and major chain operators across North America, including industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. It also provides data and insights to major brewers Lagunitas, Stone Brewing, Labatt USA, Genesee, Pyramid and Magic Hat. BeerBoard is headquartered in Syracuse, NY, and has offices in Denver, Minneapolis and New York City. For more information, please visit beerboard.com.

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