Ardagh Group Introduces 500 mL Celebration Beer Bottle

Indianapolis  Ardagh Group, Glass – North America, a division of Ardagh Group (NYSE: ARD) and a leading manufacturer of glass containers for the food and beverage industries in the United States, today announced the debut of its 500ml Celebration beer bottle.

The American-made 500ml Celebration bottle has the versatility of using either a crown/pry-off or a cork closure and is made of high-quality, amber glass that is 100 percent and endlessly recyclable. The classy, sleek bottle is available for purchase on Ardagh Group’s BOBTM for beer site (Beer.BuyOurBottles.com), or by contacting Ardagh Group directly.

The new, increasingly popular 500ml format provides a single serving size to beer consumers at a lower price point.

Alex Robertson, Chief Commercial Officer for Ardagh Group’s North American Glass division, says that the rising popularity of sour beers and barrel-aged beers are driving the demand for the 500ml Celebration bottle. “Breweries are packaging limited-edition, single serving craft beer styles in 500ml bottles because they deliver great shelf appeal and brand differentiation in a premium, sustainable package.”

For brewers, of equal importance to the premium package is the glass bottle’s sustainability. Since glass bottles are made of all-natural ingredients, and are 100 percent recyclable and can be recycled endlessly without loss in quality or purity, choosing glass packaging supports a brand’s sustainability message.

“Glass bottles not only express to consumers that they are purchasing a premium product, its inherent sustainability – from its raw materials to its recyclability – is yet another reason why glass bottles are the preferred choice for craft brewers wanting to build their brand and stay true to their sustainability promise,” said Robertson.

The BOB site portfolio now includes 12 unique beer bottles, all manufactured in the U.S.

Ardagh Group is dedicated to the craft beer market with capabilities and resources to grow with craft brewers every stage of the way. For brewers interested in purchasing bottles by the pallet, the BOB platform offers convenient online ordering, and payment via credit card or PayPal. For bottles by the truckload, brewers can contact Ardagh Group directly at 636.299.5495 or marketing.glass.na@ardaghgroup.com.

For more than 125 years, Ardagh Group has been producing innovative glass bottles in the U.S., and is one of the leading glass suppliers to the U.S. beer market.

For more information about Ardagh Group’s glass packaging, go to www.ardaghgroup.com/glass.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.