Straight To Ale Brewing Launches New Brew for Whole Foods Market


HUNTSVILLE, AL — Straight To Ale Brewing has teamed up with Whole Foods Market South Region to introduce a new line of experimental brews called Rumble Seat Beer Project. The first iteration of Rumble Seat Beer Project includes an India Pale Ale, a Citrus Witte, and an Imperial Red. All three beers were brewed exclusively for Whole Foods Market by Straight To Ale and will hit shelves Labor Day weekend across the Southeast in Mississippi, Alabama, Georgia, North Carolina, South Carolina, and Tennessee.

Straight To Ale brought the idea of “gypsy brewing” to Whole Foods Market when the brewery expanded its operation to a newer, larger facility in Huntsville’s latest entertainment district – Campus No. 805. Moving production of their flagship favorites to the new facility gave Straight To Ale the flexibility to use the old facility for more experimentation with their popular barrel and sour programs.

“Whole Foods is a brand champion for Straight To Ale and has played a large part in our growth and success. It was a natural fit for us to approach them once we added the new facility as they had the desire, insight, and reach within craft beer to help us establish this new line. After meeting with Patty and her team back in early March, the potential for what this could evolve into emerged, and it has now become a wonderful reality,” says Steve Mills, Sales Manager of Straight to Ale Brewing.

Tasting notes for the three types of specialty brews below:

  • India Pale Ale – floral and citrus nose with medium bitterness and a balanced malt finish. 6% ABV. Available in cans.
  • Citrus Witte – a traditional Belgian style witte with the addition of sweet orange peel. Finishes smooth and lightly sweet. 4.7% ABV. Available in cans.
  • Imperial Red – a hoppy red, full of hops and a rich malt backbone. The flavor profile of an imperial red in a low ABV beer. 6% ABV. Available on draft only.

About Straight To Ale Brewing

In 2010 Straight To Ale commercially produced their first beer, Monkeynaut IPA. The intent was to brew full flavored, balanced beers for the new craft beer community in Huntsville. Today, the brewery recently opened a second, brand new facility in Huntsville’s latest entertainment district- Campus No. 805 and continues to grow and amass recognition with their widely acclaimed Unobtainum Old Ale, Laika Barrel Aged Russian Imperial Stout series and booming growth of their flagships Monkeynaut IPA, Brother Joseph’s Belgian Dubbel, He Ain’t Heffe Hefeweizen and Lily Flagg Milk Stout. Celebrated awards include 2014 RateBeer Top Brewer in Alabama, 2015 RateBeer Best Beer in Alabama for Bourbon Barrel Aged Laika Russian Imperial Stout, and 2014 World Beer Championship Platinum for Bourbon Barrel Aged Laika Russian Imperial Stout. All this leads to Straight To Ale accomplishing their goal of being a regional player in the crafter scene and covering the entire South East; we are southern born Southern Brewed!

About Whole Foods Market®

Founded in 1978 in Austin, Texas, Whole Foods Market (, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, team member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 91,000 team members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 18 consecutive years. In fiscal year 2015, the company had sales of more than $15.4 billion and currently has more than 435 stores in the United States, Canada and the United Kingdom. For more company news and information, please visit

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