Sprecher Releases Hard Watermelon

GLENDALE, Wis. — Sprecher Brewing Company’s newest flavor of adult beverages, Hard Watermelon, rolls off the bottling line today. It’s an amazingly refreshing low alcohol soda (4.2%) that is a perfect thirst quencher for summertime, or anytime really. Like the non-alcoholic Watermelon Soda Sprecher released in May, Hard Watermelon is a mildly carbonated beverage that begins with a tantalizing watermelon bouquet, is loaded with “just sweet enough” watermelon flavors, and has a dry finish. It is terrific served chilled or over ice. It also makes an awesome mixer for cocktails.

“Watermelon is a popular beverage flavor this season. After we rolled out our non-alcoholic Watermelon soda we had enthusiastic responses from customers; many inquired about a hard soda version. We saw an opportunity in the market for a low alcohol soda and decided to do a limited run.” said Sprecher president Jeff Hamilton.

Sprecher Hard Watermelon will be available in Wisconsin and other locations where Sprecher beers are distributed.

About Sprecher Brewing Company

Maker of award-winning beers and sodas, Sprecher Brewing Company is Milwaukee’s first craft brewery since Prohibition. Established by CEO Randal Sprecher in 1985, Sprecher continues to be a leader in Wisconsin’s craft brewing industry.

Sprecher Brewery, the Sprecher Gift Shop and Indoor Beer Garden are located at 701 W. Glendale Ave, Glendale, WI. Hours: Monday – Saturday, 11am – 6pm; Sunday, 11am – 5pm. Tours offered daily.

Sprecher Walker’s Point Taproom, 706 S. 5th St, Milwaukee, WI is open Thursday – Friday, 4pm -10pm. Saturday, 4pm – 12am. Sunday, 12pm – 5pm. (Extended hours during Summerfest. Please check @sprechersouth on facebook for current information.)

More information about the brewery history, products, tours and hours can be found at www.sprecherbrewery.com.

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