Sierra Nevada Releases Oktoberfest Video Game


Sierra Nevada just eliminated any hope you may have had of accomplishing anything remotely productive today.

To commemorate the release of its first bottled Oktoberfest beer, made in collaboration with Augsburg, Germany’s Brauhaus Riegele, the brewery has unveiled a video game that combines today’s love of craft beer with the Nintendo-style retro graphics of yore.

The objective of the game is simple: using nothing more than your arrow keys, “help Kenny the Braumeister collect water, hops, barley and yeast so he can brew enough Oktoberfest to go ‘round.” (After getting the hang of it, this reporter was able to achieve a high score of 27,000. In the name of journalism, of course.)

There are a couple ways to unlock the game, playable right on your desktop computer or laptop. Visit the company’s homepage and click around the navigation bar until Kenny – who looks like Mario’s long lost cousin from Deutschland – appears at the top of the screen. Click him and you’re in. Or you can type “Prost” in the search bar at the bottom of the page where it says “find beers near you” and hit enter.

The beer itself, at 6 percent ABV and with 30 IBUs, will be available from August through October in 6-packs and 12-packs of 12-oz. bottles and on draft.