Shmaltz Brewing Celebrates ‘Sweet 16’

Shmaltz Brewing is celebrating its ‘sweet 16’ with a limited-edition release of Jewbelation Sweet 16 and the 3rd annual ‘HE’BREW Holiday Gift Pack.’

True to its name, ‘Sweet 16’ is brewed with 16 malts, 16 hops and checks in at 16 percent ABV. Only 5,000 cases of this offering will be made available across the 31 states Shmaltz beers are currently sold. The suggested retail price for a 22 oz. ‘bomber’ is $9.99.

The ‘HE’BREW Holiday Gift Pack’ features eight 12 oz. bottles of beer including genesis Dry Hopped Session Ale, Messiah Nut Brown Ale, Origin, Bittersweet Lenny’s DIPA, Hop Manna IPA, Reunion Ale ’12, Funky Jewbelation and Jewbelation Sweet 16. Included in the pack is a custom glass, Chanukah candles and instructions on how to build your own menorah.

The complete press release is below.

NEW YORK – This holiday season, Shmaltz Brewing Company celebrates its “Sweet 16” with the limited-edition release of the next stop on HE’BREW Beer’s award-winning Anniversary journey: Jewbelation Sweet 16┬«. A complex, enormous brown ale with a dynamic labyrinth of multi-layered flavors, Jewbelation Sweet 16┬« is brewed with 16 malts, 16 hops and soars to 16% alc. Since its inception in 2004, Shmaltz’s Jewbelation┬« series has been hailed by critics and showered with accolades including, “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine naming Jewbelation Twelve┬« one of the “Best Winter Brews.” Imbibe Magazine calls Jewbelation 14┬« one of the “Top 50 Beers in the World” and a blind, holiday tasting panel from SF Weekly determined Jewbelation 14┬« the “Best Christmas Beer” – the brew also took home a Gold Medal at the World Beer Championships (2011).

Shmaltz’s 3rd Annual HE’BREW Holiday Gift Pack┬« features eight 12 oz. bottles of beer which include the World Beer Championship Silver Medal winning (and newly designed), Genesis Dry Hopped Session Ale┬«, Messiah Nut Brown Ale┬«, Origin Pomegranate Strong Ale┬«, Gold Medal winners Bittersweet Lenny’s RIPA┬« and Hop Manna IPA, plus the unique collaboration with Terrapin Brewing, Reunion Ale ’12 – A Beer For Hope┬«. Completing the only Chanukah Beer Gift Pack on any shelf this season are 2012’s rare, barrel-aged blend, Funky Jewbelation┬«, and Jewbelation Sweet 16┬«. The Gift Pack┬« includes a custom glass, Chanukah candles and instructions on “How To Build Your Own Beer Menorah” – which details how to enter the 3rd Annual “Best Beer Menorah” Facebook competition for a chance to win a chosen prize!

Also inside this year’s Gift Pack is a special, promotional discount code that offers an opportunity to save on Shmaltz proprietor Jeremy Cowan’s debut, small business memoir, Craft Beer Bar Mitzvah, when purchased through the Shmaltz Brewing Company webstore. CBBM is available in bookstores nationwide through Small Press United and online with all major retailers, including More information about Craft Beer Bar Mitzvah is listed below and can be viewed at

Celebrate multiple holidays at once by attending a Shmaltz Brewing event, like Chanukah vs. Christmas: The Battle Royale of Beers. And, stay tuned in the coming weeks for this year’s selection of The Sweet 16 Most Chosen Bars -hosting Shmaltz holiday events all over the country.

Craft Beer Bar Mitzvah:
Since the national release of Craft Beer Bar Mitzvah (October 2011) by Small Press United, Shmaltz proprietor Jeremy Cowan has traversed North America hosting book and beer signing events at renowned venues such as Omnivore Books, Kepler’s Books, Dog Eared Books, Pacific Standard, Stanford Bookstore, The Strand, Atlanta Jewish Book Festival, The 33rd Annual St. Louis Jewish Book Festival, and Great American Beer Festival. Critics from Philly Beer Scene,, Washington Post, Ale Street News, J Weekly, 7×7 Magazine, East Bay Express, and many others are raving about Jeremy Cowan’s memoir. Craft Beer Bar Mitzvah is an ideal Chanukah gift and available for purchase at independent bookstores, Jewish gift shops, beer specialty stores, and online retailers; IPG is the second largest independent press distributor in the United States.

Detailed information on Craft Beer Bar Mitzvah, including a free sampling of Chapter One and suggested beer pairings, can be viewed at

About Shmaltz Brewing Company:

Shmaltz Brewing Company was named “Best American Craft Brewer” and won the “Best In Show 2010” title by Beverage World Magazine, after being named “Breakout Brand” for 2009. Ranked in 2012 as one of the “Top 50 Brewers in the World” by, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times, and is a recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce.

Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer┬« bottled, labeled, and delivered by hand, Shmaltz has sold more than ten million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers┬«, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers┬«. Shmaltz offerings are available in more than 30 states through 35 wholesalers at more than 3,500 retail specialty shops across the U.S., including Beverages & More, Whole Foods, Total Wine, select Krogers and Cost Plus.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, NPR’s “Weekend Edition,” New York Magazine, Newsweek, Men’s Health, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Washington Post, MAXIM,,, and

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