MARIETTA, Ga. — Due to incredible demand for its new Soft J IPA and newly released Tangerine SPF 50/50, Red Hare is adding new equipment to its brewery to expand capacity by 15%. The demand for Red Hare beer has increased by 40% over the past two months, even before peak spring and summer seasons.
“We decided to take some bold moves and make a major investment. We are fortunate that our local bank, CharterBank of Cobb County, is willing to support us,” said Roger Davis, Co-Founder and Managing Partner of Red Hare.
Wes Smith, SVP of CharterBank and Soft J enthusiast added, “We are thrilled to support Red Hare Brewing Company in their financing needs so they can focus on what they do best, brew great craft beer.”
Huge demand for Soft J IPA and Tangerine SPF 50/50 prompted the expansion
Since launching the Soft J IPA in December 2017, demand has exceeded current production capacity. The hazy, y-uicy New England-style IPA has received raving reviews. In addition, early clamor for the new Tangerine SPF 50/50 has far surpassed expectations. This new IPR (India Pale Radler) is a blend of Gangway IPA and a house-crafted tangerine soda, making it the first tangerine IPR in the nation. Since the Tangerine SPF 50/50 Launch Party on March 3, this succulent beer has been flying off shelves, with consumers calling for more all across the Southeast, where Red Hare is sold.
“We are humbled by the appreciation and demand for these two new products, and we will do whatever it takes to make more while ensuring the consistency in quality and taste that we are known for,” said Bobby Thomas, Co-Founder and Head Brewer of Red Hare.
About Red Hare Brewing Company
Red Hare Brewing Co. is the oldest craft brewery in Marietta, Georgia, and offers five year round beers: Long Day Lager, Gangway IPA, Soft J IPA, SPF 50/50, and Gem City Classic Light Lager. Red Hare was founded in 2011, and was named fourth best brewery in the 2016 US Open Beer Championships. Red Hare currently distributes in Georgia, Florida, Alabama, Tennessee, South Carolina, and North Carolina. A second brewery is to be announced in early Spring 2018 in coastal Shallotte, North Carolina, which will feature small batches of experimental beers. The taproom is open to the public Tuesday through Friday from 3-9pm, and Saturdays from 12-9pm.