Already lauded for his popular Port Brewing and Lost Abbey offerings, Arthur and his team plan to launch a third distinct line products in 2015 under the ‘Hop Concept Brewing’ moniker.
Hop Concept will make its debut in February with The Hop Freshener Series, a hop-forward line of quarterly releases predicated on simplifying the way consumers understand the most popular style of craft beer — the India Pale Ale.
“Lately we’ve noticed with so many [IPAs] hitting the market, it’s been difficult to know how they taste and smell,” Arthur, the co-founder and COO of Port Brewing said in a press statement. “That’s what we’re aiming to do with our Hop Freshener Series. Consumers will be told directly through the name of the beer what they can expect.”
As such, the series will launch with the limited release of Dank and Sticky IPA in early 2015, which will be followed by small batches of Citrus and Piney IPA, Lemon and Grassy IPA, and Tropical and Juicy IPA in May, August, and November respectively.
The series will serve as an “exploration” of different hop pairings, per a statement from the company, and also showcase the use of experimental hop varieties.
A limited amount of each quarterly release will be available throughout the company’s distribution footprint, both on draft and in bottles. And, in an effort to promote fresh consumption, a scarce supply of each offering will initially only be available once per year.
“By committing to small one-time batches, we expect the freshest beer will always be in their glass,” added Arthur.
The series will be brewed “under the same roof” in San Marcos, Calif. as Port and Lost Abbey brands, the statement adds.