Paulaner USA Announces Executive Management Transition

Littleton, CO — Paulaner USA, the US importer of the legendary Paulaner Brewery portfolio and other premium beverage alcohol brands announces the appointment of Stephen Hauser as President and CEO. This appointment signals a new vision for the company that will create greater opportunities for its portfolio and its partner brands in the U.S.

With Hauser at the helm, Paulaner USA has not only an experienced sales-driven marketing professional with a proven track record of success, but an industry executive who has exceptional leadership and managerial skills. Hauser has been responsible for brand management, integrated marketing campaigns and sales planning for many leading beverage companies including Heineken USA, Star Brand Imports, Labatt/InBev, Guinness and All Brand Importers.

“We are excited to welcome Steve Hauser to the Paulaner family and we believe he will bring the necessary perspective, industry expertise, insights and innovation to support our growth in the United States,” explains Dr. Stefan Schmale, Chairman of the Board of Paulaner USA. “We have an outstanding portfolio of products and partner brands and Mr. Hauser┬┤s experience will build upon the strong foundation we currently enjoy by focusing on supporting sales growth through our distributors and retailers across the country,” he adds.

Dr. Schmale acknowledged the contribution of outgoing President and CEO Jeff Coleman and thanked him for his dedication in building the business in the U.S. In replacing Mr. Coleman, Hauser said “This is an incredible opportunity for me to join one of the premier beverage alcohol brands in the world. The opportunities for growth and success in the U.S. are significant and I am looking forward to working with an incredibly talented internal team, as well as our distributors and retailers to drive that success and position Paulaner as a leader in the specialty beverage alcohol market.”

About Paulaner

The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Braeu, Hopf and Thurn and Taxis. Since 1634, Paulaner represents the finest brewing tradition for top quality crafted beer specialties in Germany and world wide. Founded and still being brewed in Munich, Paulaner and Hacker-Pschorr are two of the six allowed brands to be served at the world famous Oktoberfest.

Managing directors are Roland Tobias (CEO), Dr. Stefan Lustig, Heinrich M├╝ller, Dr. Stefan Schmale and Andreas Steinfatt. More information can be found at

About Paulaner USA

Paulaner USA is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s, Fr├╝li, and markets Dixie beers. More information can be found at

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