Total beer off-premise spending reached $1.104 billion for the week ending July 3, marking the category’s highest sales week of the year so far. Only the weeks that included July 4 in 2020 and 2021 saw stronger beer sales than this year’s holiday week.
Designed to complement carefree summertime fun with a dreamlike vibe, 2 Towns Ciderhouse introduces Two Berry Dream, a tangy and fresh hard cider slated to hit stores in July 2022.
In partnership with Global Beer Network, Stieglbrauerei will begin shipping Stiegl Hard Radler™ Cherry from its headquarters in Salzburg, Austria to wholesalers in the USA in August of 2022.
The Virginia Beer Company (VBC) this week will release Gorgeous Citra IPA, the latest addition to its core lineup of beers available throughout the year.
Halfway through 2022, off-premise scan data of the craft beer segment is “somewhere in between expected and alarming,” Brewers Association (BA) chief economist Bart Watson wrote in an update about craft’s performance ahead of his mid-year review of craft production, scheduled for July 28.
The Royal Edinburgh Military Tattoo audiences are being invited to get their nights started with Innis & Gunn and order their drinks ahead of time to enjoy on the Edinburgh Castle Esplanade.
Black-owned South African spirits group Spearhead announced yesterday it has raised $3 million to expand the reach of its two products, Vusa Vodka and Bayab Gin, to the U.S., as well as launch new product lines and accelerate its marketing efforts. The raise was led by Pendulum, an investment and advisory platform aimed at supporting business leaders of color.
The long awaited, highly anticipated Farming Man Fest is again returning to Indian Ladder Farms on Saturday, July 16, 2022 from 2:00 p.m. to 11:00 p.m, after a pandemic break.
Social media has been a non-negotiable item in breweries’ marketing toolkits for well over a decade. With so much invested in the discipline, what do marketers need to know about changes to social platforms? Four experts discussed social media strategy on the most recent episode of Brewbound Frontlines.
Just in time for the heat of the summer, Wild Basin Hard Seltzer is sending out a slice of paradise with its all new Paradise Pack, a variety 12-pack including four new seltzers with classic and contemporary tropical flavor combinations.