Pabst Releases Small Town Brewery Not Your Father’s Mountain Ale

WAUCONDA, Ill. — It’s summer and sizzling—the time when most Americans flock to the mountains, ocean or poolside to beat the heat. And  starting today, Small Town Brewery serves up ice-cold refreshment with the introduction of Not Your Father’s Mountain Ale, from America’s Favorite Flavored Brewing Company.

The brand new brew joins category leader, Not Your Father’s Root Beer, to round out its portfolio of artisanal flavors that also includes Not Your Father’s Vanilla Cream Ale and Not Your Father’s Ginger Ale.

New Not Your Father’s Mountain Ale, a bold, refreshing citrus brew from the makers of Not Your Father’s Root Beer

Not Your Father’s Mountain Ale is a bold, invigorating brew made with a fresh, crisp finish and notes of citrus, reminiscent of a clear alpine day. It is lightly carbonated and comes packaged in a standout green glass bottle and label.

“At Small Town Brewery, we don’t chase trends; we create them,” said Gleb Lifshits, Vice President, Small Town Brewery. “As the pioneer of the category, we are always looking for ways to innovate and meet our consumers’ evolving needs. Anticipation for Not Your Father’s Mountain Ale has been unprecedented, and we look forward to another record-breaking year ahead,” he added.

Not Your Father’s Mountain Ale has an ABV of 5.0% and will be available at all major US retailers in six-packs of 12 oz. bottles as well as 24 oz. individual cans, for a retail price of $10.99 and $2.75, respectively.

About Small Town Brewery

After home brewing for over two decades, Tim Kovac founded Small Town Brewery in 2010. Kovac’s brewing focus developed as he unearthed the lore of his unique family brewing history, which dates back to the 17th century. The story of his ancestor’s brewing practices – which included gruit-based recipes that use herbs, flowers, roots and berries – have inspired Small Town’s innovative offerings that pay homage to the roots of modern brewing. Small Town uses unique, Not Your Everyday ingredients to create specialty beers with an unmistakable taste of nostalgia.

For more information on Small Town Brewery and Not Your Father’s Mountain Ale availability, please visit us at www.smalltownbrewery.com or follow us on Facebook, Twitter and Instagram, #NotYourFathers.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.