For the first time ever, Notch will package a Saison in 22oz bottles. According to Lohring, he is using the 220z packaging as a market test to see how well recieved the beer is.
“If consumers like the beer, I will move it into 12oz bottles in 6-packs,” he said.
Currently, the only beers packaged in bottles are the Session Pils and Session Ale, both checking in at ABV’s lower than 4.5%. Lohring’s entire business model is centered around the “session beer” trend – one that for him has already proven succesful.
“Bar owners have told me that the consumers stay longer, they drink more beer and they spend more and still walk a straight line out the door,” said Lohring.
Lohring hopes that his newest beer will help add to his existing portfolio of beers, a portfolio that has been well received in the Boston area.
The Saison will hit shelves on June 30th and checks in at 3.8% ABV.
About Notch Saison:
Brewed in the traditional Saison style of Belgium, this is the classic farmhouse beer. Originally brewed by farms to slake the thirst of seasonal workers (les saisonniers), this refreshing beer had a lower alcohol content that is not often seen in today’s modern Saison. Notch returns the Saison to its roots, not only in alcohol content, but by using local ingredients much like the Belgian farmers. The wheat used in Notch Saison is malted by Valley Malt in Hadley Massachusetts.
Notch Saison is refreshing and dry, with a spicy yeast character and floral hop aroma.
Malt: Pils, Red Winter Wheat, Oats, Belgian
Hops: Mt Hood, Styrian Goldings
Yeast: Belgian Saison Yeast
Bottle: 22 oz
Keg: 15.5 & 5.2 gal