New Planet Gluten-Free Beer Offering Promo Pricing in 30 States for Holiday Season

BOULDER, CO – New Planet Beer, the fastest growing beer brand in the gluten-free channel, is offering special pricing in 30 states this holiday season, allowing gluten-free customers around the country the perfect opportunity to pair this great-tasting beer with holiday appetizers and meals.

“It is just brutal to attend holiday parties if you are gluten-intolerant person,” said New Planet co-founder Pedro Gonzalez. “You always have to be on edge wondering if there’s something you are going to be able to drink and eat that’s not going to make you sick. With New Planet Beers, now gluten-free consumers have a great-tasting choice in a truly gluten-free beer.”

The company offers three different award-winning styles: Pale Ale, Raspberry Ale, and Blonde Ale. Gonzalez offers some his favorite holiday meal pairings:

BBQ rubbed shrimp or seared New York state foie gras with arugula, crispy capers, and port reduction, paired with New Planet Blonde Ale. Or duck confit soft corn tacos or black bean chili with guacamole, butter lettuce and roasted bell peppers, paired with New Planet Pale Ale.

With an online beer locator on its website, gluten-free customers can easily find a nearby grocery store or liquor store, restaurant, or bar that carries New Planet Beers. It’s also the only beer on with more than 170,000 searches monthly by gluten-free consumers.

New Planet beers are made with all-natural gluten-free ingredients, processed with care to avoid cross contamination, and tested regularly to assure compliance. Hence, New Planet Beer is in full compliance with federal gluten-free labeling regulations and is justly labeled and advertised as truly and purely gluten free.

“We are gluten free from start to finish and all the ingredients we use are posted clearly on the label,” said Gonzalez.

New Planet is available in 42 states nationwide in most national grocery store chains, including Whole Foods, Kroger and Safeway. The special holiday price is being offered in the following 30 states: Ala., Ariz., Calif., Colo., Conn., Wash. D.C., Fla., Ga., Ill., Kan., Ky., Mass., Md., Minn., Mo., Mont., N.C., N.D., Neb., N.J., N. M., Nev., N.Y., Ohio, Ore., Pa., Va., Vt., Wash., Wyo.

Gluten-free beer is part of the rising gluten-free product trend. The $4.2 billion market for gluten-free foods and beverages has exploded in recent years because more consumers are discovering they are gluten intolerant. Gluten is a protein in grains like wheat, barley and rye, which are typically found in beer. Many consumers have adopted a gluten-free diet by necessity or as a conscious choice when they discover they simply feel healthier without gluten. Those struggling with common disorders such as poor digestion and inflammation are discovering that removing gluten from their diet drastically reduces their symptoms the gluten free market.

And while Gluten-free consumers and beer aficionados alike extol New Planet’s taste, they are also impressed by the extra attention to detail, care and respect for the vital importance of meticulously cleaning and sanitizing brewing and bottling equipment required to brew gluten-free beer.

About New Planet

Set in the heart of Colorado craft beer country, New Planet Beer Company began operations in September 2009 by introducing the first gluten-free beer brewed and bottled in Colorado. From a humble beginning self-distributing from the back of a red pickup truck, the trailblazing company has grown with distribution to more than 42 states while winning awards and accolades for great taste.

New Planet is based in Boulder, Colo., and was founded by Pedro Gonzalez who was diagnosed with Celiac Disease in 2003. Always a craft-beer lover, Gonzalez could not find a gluten-free brand with great taste, so he began his quest to make a great-tasting gluten-free craft beer that everyone could enjoy.

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