New Belgium Continues Scavenger Hunt Series

FT. COLLINS, Colo. — New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, is bringing back its Scavenger Hunt Series with a Midwest location joining the party. Devil’s Head in Wisconsin is now part of this costume-wearing, chicken-chasing, riddle-reading series.

Each scavenger hunt provides a day of downhill like no other, while raising money for local nonprofit organizations at every turn.

“A day on the slopes is always a good day, but add in a costume, some scavenging and a post-hunt party, and it quickly becomes a day you’d be foolish to miss,” says Shawn Hines with New Belgium Brewing.

Groups of one to four people can participate in the hunt. Participants are tasked with searching the mountain for moving and stationary clues that focus on New Belgium beer and culture, sustainability, the host ski resort and the benefiting nonprofit. The answers vary from easy to difficult and the team to answer all the clues first is crowned that mountain’s 2013 winner. It costs $10 per person to enter the scavenger hunt, plus the cost of your lift ticket.

After each scavenger hunt, a post-party celebration will be held with prizes and top honors given out. The celebration will also include the chance to win a pair of Rocky Mountain Underground custom-made Fat Tire skis.

New Belgium created the Scavenger Hunt Series seven years ago.

2013 Scavenger Hunt Series Schedule:

Devil’s Head Scavenger Hunt February 9, 2013
Benefitting The Dane County Humane Society

Taos Scavenger Hunt March 16, 2013
Benefitting The Field Institute of Taos

Eldora Scavenger HuntFebruary 23, 2013
Benefitting Leave No Trace

Telluride Scavenger Hunt – March 23, 2013
Nonprofit partner – TBD

Loveland Scavenger Hunt – March 30, 2013
Benefitting The Alliance for Sustainable Colorado

Snoqualmie Scavenger Hunt – March 16, 2013
Benefitting Seattle Surfrider Foundation

Squaw Valley Scavenger Hunt – April 6, 2013
Benefitting The Shane McConkey Foundation

About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Belgo IPA, Abbey Belgian Ale and Trippel.

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