New Belgium Announces Arrival of ‘Dig Pale Ale’

Dig Pale AleFt. Collins, CO, January 31, 2012 — New Belgium Brewing today announced the arrival of its 2012 spring seasonal, Dig Pale Ale.

Dig offers a robust line-up of hops, opening with the Sorachi Ace strain, which provides a fresh citric snap. Nelson Sauvin hops follow with bursts of passion fruit, mango and peach. Cascade and Centennial hops round out this crisp pale ale. Dig is available in most New Belgium markets through April and ABV is 5.6 percent.

With a nod to community-supported agriculture, Dig’s label, name and local promotions will focus on sustainable farming. Keep an eye on New Belgium’s Facebook page and your local Ranger Facebook page to learn more about agriculture-focused events and organizations in your neck of the woods.

“Dig celebrates the medley of ingredients and hard work necessary to yield the beer and food we love,” said New Belgium brewer Grady Hull. “With Dig in hand, we’d like to toast the farmers and land which make what we do possible.”

To find Dig and other New Belgium beers in your area, you can use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. You can also follow New Belgium on Facebook at http://www.facebook.com/newbelgium.

About New Belgium Brewing Company:

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

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