RALEIGH, N.C. — Petey Pablo, North Carolina’s own multi-platinum, Grammy nominated artist has partnered with Neuse River Brewing Company (NRBC) to launch Petey’s Pale Ale (PPA). PPA is a light, refreshing American Pale Ale brewed with Guava fruit that hits just the right note for North Carolina’s beer fans. With an alcohol content of 5.8%, it’s the ideal beverage for spring flings, summer barbeques, fall tailgates and winter days dreaming of the sun. The beer will be available the first week in May, in the can at the NRBC Taproom and at bottle shops throughout North Carolina.
“Growing up in NC, I used to listen to Raise Up with my friends and took my shirt off and raised it over my head like a helicopter just like thousands of other kids across the state and country,” said NRBC owner Ryan Kolarov. “It is an iconic part of NC and I wanted to find a way to celebrate that song and the man. Being able to partner with Petey to bring Petey’s Pale Ale to market is the perfect blend of hip hop and artisanal beer and we’re sure our fans and his will enjoy it immensely.”
To help kick off Triangle Craft Beer Week and its inaugural event, Wild Card Brew Off, NRBC is hosting a party on Saturday May 5, at the brewery (518 Pershing Road, Raleigh). The party will be held from 2-6pm ET and include live music, food trucks and plenty of PPA for people to try.
NRBC is a craft brewery located in Raleigh, North Carolina. Situated between North Raleigh and downtown, NRBC is nestled just outside of Five Points. The brewery focuses on Belgian ales and IPAs but also experiments with contemporary and experimental styles, offering a wide selection and something for everyone. By doing so, the NRBC opens itself up to relationships with people like Petey, co-working spaces like The Frontier and non-profit organizations such as Sound Rivers. These relationships help bring awareness to things experienced in daily life like compassion for others (utilizing Petey’s tagline “Hate is Ugly on Everyone” on the PPA can), water quality (5% of sales of the brewery’s Riverkeeper’s Wit is donated to Sound Rivers Org) and the importance of honeybees through their collaboration with Worker Bee Wit, The Frontier and Bee Downtown.
Pablo is currently on a nationwide summer tour with Chingy and the Ying Yang Twins and is set to release a mixtape of new music through Cleopatra Records this summer. He recently launched an online store for fans that includes a full range of Silver Back Life branded products, including the “Hate is Ugly on Everyone” t-shirt. $1 of each of this specific t-shirt sold will be donated to groups that foster tolerance, inclusion and anti-bullying programs.