Narragansett Re-releases 1975 ‘Jaws’ Can

PROVIDENCE, R.I. — Back by popular demand, Narragansett Beer announces the re-release of the Narragansett 1975 “Jaws” can just in time for the anniversary of the iconic film’s debut on June 20. For the summer months, all 12-, 18- and 30-packs of 12-ounce cans of Narragansett Lager will replicate the 1975 can famously crushed by Robert Shaw in the shark-infested thriller. In conjunction with the relaunch, Narragansett Beer is supporting shark conservation efforts in the Atlantic Ocean and giving ‘Gansett fans a chance to name and track an adopted shark.

In partnership with the R.J. Dunlap Marine Conservation Program at the University of Miami Rosenstiel School of Marine and Atmospheric Science, Narragansett Beer will sponsor the adoption of a shark through the purchase of a satellite tag, allowing researchers — and ‘Gansett fans — to track the giant fish and learn more about shark behavior. ‘Gansett fans will have the chance to name the adopted shark by submitting name suggestions through Narragansett’s social media channels now through Shark Week, beginning August 10, using the hashtag #NameTheShark. Additionally, Narragansett will sponsor the purchase of a tracking buoy off the coast of Cape Cod through the Atlantic White Shark Conservancy, based in Massachusetts.

Narragansett’s retro can became permanently tied to the iconic thriller Jaws, filmed in Martha’s Vineyard, in the scene where Captain Sam Quint, played by Oscar-nominated actor Robert Shaw, famously crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character. At the time, ‘Gansett was prevalent throughout the Northeast, producing over one million barrels of beer per year.

The 12-ounce limited-edition throwback can is available for purchase throughout New England and beyond, including New York, Philadelphia, North Carolina, D.C. and Florida. (SRP: 12-packs: $9.99 – $11.99; 18-packs: $12.99 – $14.99; 30-packs: $18.99 – $20.99). Visit narragansettbeer.com, facebook.com/narragansettbeer, and follow @Gansettbeer on Twitter for updates on the shark conservation efforts and naming contest.

ABOUT NARRAGANSETT BEER:

Narragansett BeerÔǪBrewed since 1890. ‘Gansett is a straightforward, quality beer that has been a New England tradition for generations, producing a classic family of award-winning American lagers & ales. Today, ‘Gansett is produced at top-rated breweries in Providence, R.I., Rochester, N.Y., and Westport, Mass. and is one of America’s top 50 regional brewers and the fastest-growing in the Northeast. Narragansett is available for purchase in local restaurants, bars, and liquor stores throughout New England, New York, New Jersey, Eastern Pennsylvania, the District of Columbia, North Carolina, Florida, Wisconsin and Nashville, Tenn.

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