Mims Distributing Announces Limited Availability Sierra Nevada Oktoberfest


RALEIGH, N.C. – Mims Distributing Company, a wholesale beverage distributor in North Carolina, has announced the limited availability of Sierra Nevada’s Oktoberfest, a new collaborative seasonal beer. Starting this fall, Sierra Nevada will work with a different German brewery each year to produce Oktoberfest. Its inaugural partner, Augsburg, Germany-based Brauhaus Riegele, has brewed beer since 1386 and has earned many accolades, including being named the 2015 Craft Brewer of the Year at the Meiningers International Craft Beer Awards.

The partnership blends centuries of German brewing tradition with modern spirit, resulting in an authentic Oktoberfest lager that has a deep golden color, a delicate hop note and rich malt complexity from the use of traditional German Steffi barley. The beer is available in 12-ounce bottles and on draft from August through October.

Just as Sierra Nevada’s Ken and Brian Grossman lead the brewery as a father-son team, Brauhaus Riegele has a father-son duo at the helm. Its 27th generation Master Brewer Dr. Sebastian Priller-Riegele works alongside his son Sebastian Priller-Riegele, a World Champion Beer Sommelier, to brew a lineup of beers that together have earned more than 200 awards and medals from around the world. Their brewmaster, Frank Müller, has won the German government’s “Bundesehrenpreis” award for beer quality seven times – every year it’s been given.

Mims Distributing has partnered with Sierra Nevada for more than 25 years. The brewery, which has operations in Chico, California and Mills River, North Carolina shares the same values as Mims – a passion for beer and dedication to quality.

“We’re honored that Brauhaus Riegele, a real cornerstone of German craft brewing, is kicking off this Oktoberfest collaboration with us,” said Ken Grossman, Sierra Nevada’s founder. “We’re both family owned, our children are hands on, and we share a passion for great beer. We’re aligned in so many ways, and we’re excited about the outstanding beer that’s emerged.”

“This is a really special brew that I hope craft beer lovers across North Carolina will embrace,” said Chip Mims, CEO of Mims Distributing Company. “It’s not every day that you see a collaborative beer with such a tradition of excellence behind it. Sierra Nevada has tapped into an awesome idea by going back to the roots of the Oktoberfest style. We look forward to carrying these inspiring, collaborative beers for years to come.”


Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and wine distributor servicing the entire state of North Carolina. The company offers the MillerCoors brands that domestic beer fans enjoy, and maintains extensive knowledge of what’s brewing in the craft beer industry. These expert brew sellers share their passion for excellent beers on Tales from the Cask, a popular award-winning craft beer podcast covering everything from locally grown hops to seasonal ales and beyond. A proponent of the Triangle’s craft beer explosion, Mims Distributing offers favorites from AleSmith Brewing Company, Anchor Brewing, Carolina Brewing Company and Sierra Nevada Brewing, to name a few. Moreover, since re-engaging its wine division in October 2014, Mims has steadily grown its portfolio of world-class wines from regions including Napa Valley and Oregon. In addition to believing in the delicious beers and wines they sell, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits each year. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina Parent Family-Friendly 50 award. Mims Distributing is also dedicated to sustainability as a way of life, and in 2013 was recognized with a Triangle Commercial Real Estate Women (TCREW) Champion Award in the Green and Sustainability category, as well as named a top three “green” Triangle business by Raleigh Downtowner Magazine. As always, Mims Distributing advocates for drinking in moderation. For more information, visit http://mimsdistributing.com.