Mass. Bay Brewing Company, Inc. Appoints New CMO
Industry veteran Jon London to oversee all five brands in the company’s growing portfolio
BOSTON – August 13, 2019 – Mass. Bay Brewing Company, Inc. announced today the hire of Jon London as the Company’s first ever Chief Marketing Officer.
“I’ve had the opportunity to work for amazing companies, and to travel the world doing what I love. Signing on with Mass. Bay Brewing Company feels like a homecoming in many ways, and I couldn’t be more excited to help these outstanding brands compete even more in such a crowded and dynamic category.” said London. “It’s nice to be back in Boston, and it’s nice to be back in beer.”
Jon spent eleven years at the Boston Beer Company, where he launched Angry Orchard hard cider (now the category leader in the U.S. and one of the largest cider brands in the world) and grew Twisted Tea from startup to category leader. Prior to his time at Boston Beer, Jon served in various leadership roles at the Gillette Company. Most recently, he served as the Chief Marketing Officer at Advanced Bio Development, an all-natural energy drink start-up in Englewood Cliffs, New Jersey. He is the most senior hire in Mass. Bay’s history.
“This was a pretty exhaustive search for us, over a series of months – and we couldn’t be happier to welcome Jon to the team” said Dan Kenary, CEO and co-founder of Mass. Bay. “As employee-owners, we’re a competitive group, and we have spent the past five years getting to where we are now. Harpoon Rec. League is the largest craft launch of 2019 in the Northeast, according to IRI data. Arctic Summer, our premium spiked seltzer that we launched with our friends at Polar, has taken off like a rocket. We’re used to beer numbers, and what we’re seeing in the seltzer market is another world entirely. Our other brands are thriving. I’m grateful for how far we’ve come, and we’re just getting started. Jon will play a key role in where we go from here.”
“I’m excited to toast my first Patriots’ game back in Boston with a Rec. League – or two,” said London. He joins the Mass. Bay team on September 3rd, just in time for the home opener.
About Mass Bay Brewing Company:
Mass Bay Brewing Company, which was originally founded as Harpoon Brewery in 1986, was established by a passionate group of individuals in search of better beer options, during a time when variety was limited. The company was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Today, Mass Bay Brewing Company’s portfolio of brands includes Harpoon, UFO Beers, Clown Shoes, Arctic Summer and City Roots, with offerings ranging from the company’s award-winning IPA to innovative limited release beers, as well as premium spiked seltzers and craft ciders. Mass Bay Brewing Company celebrates its 5-year anniversary as an ESOP this year.