Mass Bay Brewing Company Releases Pineapple UFO

BOSTON — It’s island time! The daring minds behind UFO Beers have brewed a new juicy, refreshing, golden unfiltered offering inspired by the tropics: UFO Pineapple. Available year-round, this wheat beer has a luscious burst of tropical flavor that makes an escape to paradise that much easier! UFO Pineapple is on shelves – and on tap – now.

“Pineapple is the perfect flavor to help you slow down, relax, and take some time to escape,” says Victoria Kidder, Brand Manager for UFO Beers. “Our newest flavor adventure is a celebration of all things bright and sunny, and UFO Pineapple’s sweet and satisfying drinkability makes it the perfect new year-round beer for us.”

As if the tropical taste wasn’t enough, UFO Beers is also literally transporting two lucky winners to Hawaii. From March 1 through April 15, consumers can visit ufobeer.com for a chance to win a trip for 2 to Hawaii. Grab that sunscreen, a bathing suit and a can of UFO Pineapple and imagine that sweet, sweet tropical vacation adventure in Hawaii. This special prize package includes a 4-day, 3-night trip to Hawaii for two, including airfare and lodging, transportation to and from the airport and a $500 gift card for incidentals.

UFO Pineapple is the latest “flavor adventure” in the UFO Beers lineup, which includes other year-round unfiltered wheat beers like UFO White Ale, UFO Raspberry and UFO Hefeweizen, and fresh seasonal flavors like UFO Winter Blonde and UFO Apricadabra. A new UFO website chock-full of info about UFO Beers, along with mouth-watering food and cocktail recipes utilizing UFO Pineapple, is available at www.ufobeer.com.

About UFO Beers

UFO is a portfolio of wheat beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a beer that everyone can enjoy. The name UFO stands for UnFiltered Offering; all UFO beers are unfiltered, leaving the yeast suspended in the beer which creates its signature cloudy appearance. UFO hit the scene in 1998 with a Hefeweizen. Since then the UFO line has grown to include flavorful year-round offerings like UFO White Ale and UFO Pineapple, and fresh seasonal offerings such as UFO Winter Blonde and UFO Apricadabra. The UFO line of unfiltered wheat beers is brewed by the Mass. Bay Brewing Company in Boston, MA, and Windsor, VT. More info can be found at www.ufobeer.com.

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