San Diego, CA — July 17, 2014— Karl Strauss Brewing Company has a core value of caring for its community and environment. Earlier this week, the company put those beliefs into action with its 4th Annual Surfrider Beach Clean-Up. 144 team members—from brewers to HR to sales—arrived at Crystal Pier in Pacific Beach at 7:30am sharp to begin the arduous task of cleaning up the beach and surrounding inland area.
“We are a local company operating in a beach city so it’s important for us to give back and do what we can to keep our oceans clean,” says Matt Rattner, President, Karl Strauss Brewing Company. “It was incredible to see so many team members volunteering to help out in such a meaningful way.”
Surfrider Foundation, San Diego Chapter Manager, Haley Jain Haggerstone, was onsite to brief staff and reiterate Surfrider’s goal to protect and preserve the world’s oceans, waves, and beaches.
“I was thrilled to organize a beach cleanup for the Karl Strauss team. Karl Strauss has been a big supporter of ours for years through the Beach to Brewery fundraiser, hosting our quarterly chapter meetings, and donating beer for our events. They collected an impressive amount of trash and helped make a big impact,” says Haggerstone.
Overall, the clean-up was a huge success with 278 pounds of trash diverted from the ocean. Employees picked up more than 3,750 cigarette butts and 2,000 pieces of plastic—reiterating the importance of Surfrider’s “Hold On To Your Butt” and “Rise Above Plastics” campaigns.
For more information about Surfrider Foundation, San Diego Chapter, visit www.sandiego.surfrider.org. To learn more about Karl Strauss’ community involvement, visit www.karlstrauss.com. Share it. Cheers.
Key Stats:
- 144 participants
- 278 pounds of trash collected
- 53 pounds of recyclable materials
- 3,755 cigarette butts
- 1,017 miscellaneous plastics
- 633 plastic food wrappers
- 330 plastic bottle caps
- 281 plastic lids and straws
About Karl Strauss Brewing Company:
Karl Strauss Brewing Company has pioneered the San Diego beer scene since 1989 with innovative beer releases like Big Barrel IIPA, Wreck Alley Imperial Stout and Mosaic Session Ale. The brewery has won 64 medals over the past four years and its Red Trolley Ale is one of the most award winning beers in the world. The company is currently ranked #41 on the list of the country’s top craft breweries with sole distribution in California. 2014 is on pace to be another exciting year of double-digit sales growth, with the main brewery tasting room and newly remodeled brewery restaurant in Sorrento Mesa now open. For more information visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.