Intervolve to Distribute eoStar Route Accounting Software to A-B InBev Wholesalers


RALEIGH, NC, — Intervolve Inc. (Raleigh, NC) and Rutherford & Associates (Holland, MI) announced today that Intervolve will distribute Rutherford’s eoStar® ERP Route Accounting Software, primarily to wholesalers of products distributed by Anheuser-Busch InBev.

With over 15 years’ experience providing software solutions to the beer industry, Intervolve is recognized as the leading provider of sales analytics software to beer distributors and the beverage industry.  With over 25 years’ experience providing quality software solutions to the beverage industry, Rutherford has emerged as the leading provider of state-of-the-art route accounting and warehouse management systems to distributors of beer and other beverages.

This agreement brings together the software tools beverage distributors need to simultaneously optimize their most important functions—sales and operations.  Effective immediately, Intervolve will market and distribute the eoStar product together with itsDSX Analytics™ sales execution solution primarily to distributors who are striving to grow revenues and profits in the increasingly more complicated and more competitive beverage market.

Paul Rutherford, President of Rutherford & Associates, said, “I am extremely pleased that we have found a partner with extensive experience servicing distributors of A-B InBev to help us enter that market with our eoStar product which has a large installed base of satisfied MillerCoors JV distributors.  We anticipate that Intervolve will allow us to achieve similar success in serving A-B InBev wholesalers.”

“We are very excited by this opportunity to market the best-of-breed eoStar route accounting software together with Intervolve’s best-of-breed DSX Analytics sales execution solution.  Intervolve will now be the one source for A-B InBev wholesalers to license all of the industry-leading software solutions required to improve the profitability and effectiveness of their operations”, explained William Kaluza, President & CEO of Intervolve.

Former Region Sales Vice President for Anheuser-Busch and current Vice President of Corporate Development for Intervolve, Tom Marx, commented, “A-B InBev wholesalers have consistently demanded quality in all aspects of their businesses.  The eoStar Route Accounting, Warehouse Management, and Delivery products, combined with our industry leading DSX Sales and Execution Analytics, now gives them access to the best ERP combination available in the beverage distribution business.  The marketplace continues to evolve at an extraordinary rate and when combined with the determination of A-B InBev wholesalers to exceed their sales, share, operational, and financial goals, the absolute best ERP system is required.”

About Rutherford & Associates Inc.

Rutherford, based in Holland, Michigan, has over 25 years’ of experience delivering quality service and route accounting software to beer, wine, and other beverage distributors. Rutherford is dedicated to keeping beverage distributors running at full-speed with a support group that is committed to answering calls courteously, promptly and professionally. For more information, visit

About Intervolve Inc.

Intervolve provides modern business intelligence and sales execution systems to beverage wholesalers and suppliers. Intervolve is dedicated to building technology solutions that align with the strategic initiatives of A-B InBev, MillerCoors JV, and other beverage suppliers.  For more information, visit