Bend, OR (January 13, 2014) – Hydro Flask—the award-winning leader in high-performance, insulated stainless steel flasks—has announced the addition of two senior directors for product and marketing. Director of Product Joe Smith began on January 5th, and Director of Marketing Leanne Champion started with the company on December 18th. Each brings extensive industry experience and knowledge to the company.
As Director of Product, Smith is charged with overseeing the development and launch of products for Hydro Flask while managing the product team. Prior to joining Hydro Flask, Smith spent nearly a decade at Salt Lake City, UT-based Black Diamond Equipment as the Director of Manufacturing and Engineering and Project/Product Development Engineer prior to that. At Black Diamond, Smith was responsible for leading the in-house manufacturing activity, process engineering, capability development and the coordination of new product into the in-house cycle.
Champion will lead the company’s marketing efforts, creating consumer affinity for the Hydro Flask brand through compelling campaigns, engaging retail experiences, and a powerful online and virtual presence. She has a strong record of highly focused, strategic marketing and brand leadership at notable brands. Champion’s previous experience includes Director of North American Marketing at SmartWool, Director of Marketing at Gaiam, and Marketing Communications Manager at Ruffwear.
“Joe and Leanne bring an exceptional amount of talent to Hydro Flask,” said Vice President of Marketing and Product David Visnack. “Their experience, drive, commitment to excellence, and connection to the outdoor and lifestyle industries make them ideal for their respective positions at the company. We are excited to have them both on board and part of our effort to continuously elevate the Hydro Flask brand.”
About Hydro Flask:
Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using the highest quality 18/8 stainless steel, Hydro Flask food and beverage flasks are stylish, BPA-free, recyclable products that are backed by a lifetime warranty.
Hydro Flask strongly believes that great flasks and great causes can go hand-in-hand. Through its charitable arm 5% Back, consumers can allocate a portion of the net profit of the purchase to a charity they choose. Learn more about Hydro Flask’s charitable giving at https://www.hydroflask.com/5-back.