Hinterland Brewery and Restaurant to Build New Space Near Lambeau Field


Green Bay, Wis. — Hinterland Brewery and Restaurant recently broke ground on its new home, as part of the new Titletown District adjacent to Lambeau Field. The award-winning brewery and restaurant will move from its current downtown Green Bay location in the spring of 2017. The new, 24,000 square foot Hinterland building will include bars, restaurants and event spaces.

The event was celebrated with cases of Hinterland Groundbreaker, a beer that was specially created for the occasion.

“This is a big day for us,” said Bill Tressler, owner and creator of Hinterland artisanal brewery, “Hinterland was born from a pioneering spirit that has certainly taken us on a colorful journey. My wife, Michelle, and I have been brewing for over 21 years and this will be our third location. From a rented cheese factory in Denmark, WI, we moved to our current location in 1999 with founding Brewmaster, Joe Karls. Today we’re pushing the boundaries again and are off on our next adventure.”

Being Green Bay natives, the Tresslers’ ties to the city are only strengthened by the new location. “Imagine tasting one of our small-batch craft beers against the backdrop of Hinterland and the stadium,” Tressler added, “We originally chose the name ‘Hinterland’ because it means a place untraveled and unknown. That’s where I want to take people with our craft beer and our food to a place they haven’t yet been, but once they do, they feel they have found home.”

While maintaining the urban lodge feel of their current restaurant, the new Hinterland location promises to welcome guests with an experience like no other. The plans will accommodate guests in any season offering a fireside escape from harsh Wisconsin winters or a place to sip Hinterland beer in the summer beer garden. The new space and menus will also create a destination that’s not only accessible to friends and families of all ages, but also to the serious craft beer connoisseur. Daily brewery tours will give both locals and tourists insight into Hinterland’s history and passion for beer.

The vision for the Titletown District was announced last August by Packers President/CEO Mark Murphy. In addition to the new Hinterland Brewery and Restaurant, the Titletown District development will include a public plaza and further opportunities for entertainment.

“We are thrilled that Hinterland is a part of the plans for the development,” said Murphy, “They are a quality organization and we know they will bring many people to the district.”

The new location will feature:

  • A facility nearly 4 times larger than the current Hinterland Brewery
  • Brewery capable of producing 20,000 barrels (275,000 case equivalents) annually
  • Tours and tasting rooms for guests to learn about Hinterland’s unique approach to brewing
  • Gift shop featuring craft beer and lifestyle items
  • Main beer hall and restaurant that pairs farm-to-table fare with gameday specialties
  • Lounges featuring wood and leather interiors and 2 signature wood burning fireplaces
  • A heated beer garden for outdoor dining, beer sampling and pre-event tailgating
  • An intimate 75 seat restaurant featuring a wood-fueled, display kitchen and chef’s counter
  • 2 private dining rooms for special events

With locations in downtown Green Bay and Milwaukee, Hinterland Brewery and Restaurant inspires customers to taste beyond their boundaries through a wide selection of handcrafted beers and unique contemporary American cuisine with multicultural influences. Explore the Hinterland at hinterlandbeer.com.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.