Heineken USA Hires Former Coca-Cola VP to Lead National Accounts Team


WHITE PLAINS, N.Y. – HEINEKEN USA has hired Bridget Lasda, former vice president of sales for the Coca-Cola Company, as vice president of National Accounts. Lasda will join the Company on July 27.

Lasda had been with Coca-Cola for 13 years, most recently as head of the Target account. Previously, she held leadership roles in operations, sales and category development, serving as vice president of Category Commercialization for Coca-Cola’s Water, Tea, Coffee and Venturing & Emerging brands.

“We are thrilled to welcome Bridget to the HEINEKEN USA team,” said Ray Faust, Chief Sales Officer of HEINEKEN USA. “I am confident that her experience, leadership, passion and drive will accelerate our National Accounts ambition and support continued growth across our portfolio of brands.”

Lasda earned her undergraduate degree at The Pennsylvania State University and completed her MBA from Emory University.  She is a passionate volunteer with The Special Olympics and the Boys & Girls Club, and she was president of Coca-Cola’s women’s business resource group. 


HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com