LOUISVILLE, Ky. — Louisville-based production brewery, Goodwood Brewing Co., today announced their partnership with Georgia Crown Distributing Co. thus expanding their distribution footprint into Georgia in January 2018 with a focus on statewide distribution. Both parties are excited to bring Goodwood’s unique barrel-aged and wood-touched beers to new and existing fans throughout the Peach State.
“Georgia Crown looks forward to the introduction of Goodwood products into the Georgia market and continuing the successful launch of Goodwood products in the southeast. The brands fit a unique target consumer with relevant styles. And there is significant upside volume opportunities for these types of products,” said Georgia Crown Director of Trade Marketing – Beer, Glenn Ver Steeg. Keep a look out for Goodwood Brewing launch events at local Georgia establishments starting the week of January 23rd!
Goodwood Brewing attributes its Southern states’ success to its traditional southern roots as well as its ties with the bourbon culture. “We are thrilled to add Georgia to our distribution footprint. We’ve done really well as a company in the Southern states- I think it’s a natural fit as they have continued to embrace a sip of the south and Kentucky’s bourbon roots. All of our beer is brewed with limestone water and touched by wood- just like bourbon. We always say what’s good for bourbon is great for beer!” said CEO, Ted Mizlaff.
Georgia Crown will be offering three products from Goodwood’s year-round portfolio— Bourbon Barrel Stout, available in 12oz bottles, draught — Louisville Lager, available in 12oz cans, draught – and Walnut Brown Ale, available in 12oz cans, draught. Goodwood beers are currently available in ten states: Kentucky, Indiana, Alabama, Virginia, Tennessee, South Carolina, West Virginia, Missouri, Oklahoma, and now Georgia. Goodwood Brewing is excited about extending their current reach throughout 2018 to new states and territories sharing their unique beers to craft-beer lovers across the region!
About Goodwood Brewing
Goodwood Brewing is a production brewery located in the heart of downtown Louisville. The brewery is dedicated to making beers that have been touched by wood; whether in reclaimed oak casks once used to house bourbon, red wine, and brandy or seasoned on oak, poplar or ash. Goodwood’s “shade-grown beers” are all touched by the natural gradations of reclaimed casks and other wood types for flavorful expressions that are unique to Goodwood. Just like the bourbon Kentucky is famous for, all of Goodwood’s beers begin with limestone water. The gents behind Goodwood are some of Louisville’s longest-serving brewing veterans, running production breweries here since 2001.
About Georgia Crown Distributing
Founded in August 1938 by the late Fate D. Leebern, Georgia Crown Distributing Company is a family-owned business. First known as Columbus Wine Company Distributors, the company unloaded the first carload of legal liquor in Columbus following the end of Prohibition.
Four generations of Leeberns have formed the leadership of Georgia Crown: Fate D. Leebern, Donald Leebern, Sr., Donald M. Leebern, Jr. and Don Leebern III. Following the death of Fate D. Leebern in 1946, Donald Leebern, Sr. took command until 1957 when Donald M. Leebern, Jr. took over. In September 1987, the fourth generation, Don Leebern III joined the company. Don Leebern III is the current President of Georgia Crown and Don Leebern, Jr. is the CEO.
Georgia Crown Distributing Co. is a full-service beverage distributor with wholesale operations in Alabama, Georgia and Tennessee, selling imported and domestic spirits, wines, beers and specialty products. Georgia Crown’s corporate office is located in McDonough, Georgia, centralizing all corporate sales direction, administration, information systems and accounting functions. Centralization of these functions has proven beneficial both to Georgia Crown, its suppliers and customers. For almost 80 years, Georgia Crown has been growing, changing and diversifying. Georgia Crown is rooted in the past, with a bright and challenging vision for the future.