Good People Brewing Company Releases Snake Handler in Cans

BIRMINGHAM, Ala. — Good People Brewing Company, the oldest and largest brewery in Alabama, will release Snake Handler in cans beginning next week.

Snake Handler, a double IPA at 10 percent alcohol by volume (ABV), is one of the brewery’s most requested beers. This dangerously drinkable brew is well balanced with five specialty malts working together with an aggressive hop profile featuring Columbus, Warrior, Cascade, Simcoe, and Chinook.

Fresh is best when consuming this double IPA. This beer is dry hopped to add strong aromas of pine, citrus, flowers, spice, pineapple, and grassiness. Due to this process, Snake Handler is best experienced as close to the canned date as possible.

“We are always excited for the revival of Snake Handler in cans,” says Jason Malone, Co-owner and Brewmaster at Good People Brewing Company. “This beer has had a special place in our lineup since the very beginning, and we love seeing people’s reactions when it comes out in cans.”

Snake Handler is nationally recognized as one of the South’s top beers. Beer Advocate has it ranked in the Top 3 best beers in the state and Top 10 in the South. Men’s Journal also ranked it amongst its Top 20 Imperial IPAs in the nation.

This beer is available year-round on draft, but only available for a limited time in 12 oz. can four-packs. Snake Handler cans can be found using Good People Brewing’s Beer Finder app on their website. They will be available all across the brewery’s distribution footprint—Alabama, Georgia, the Florida Panhandle, and Tennessee. The beer should hit store shelves starting January 15th.

For up-to-date information about this release and events, “like” Good People Brewing on Facebook or follow on Twitter or Instagram at @GPBrewing.

About Good People Brewing

Good People Brewing Co., located in Birmingham, Alabama, is a leader in the South’s craft beer movement. Founded in 2008, it was the first craft brewery in the Southeast to can its beers. For more information on Good People’s beers—and the good people behind them—visit

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