BIRMINGHAM, Ala. — Good People Brewing Co. has added one of its most popular brews, the wheat ale Bearded Lady, to its lineup of canned beers.
Six packs of Bearded Lady cans are now on store shelves in Alabama and Nashville.
Originally intended as a summer-only seasonal offering, Bearded Lady has emerged as one of Good People’s most requested beers.
“Ever since we introduced Bearded Lady in the taproom in 2012, people have been drawn to the bright citrus aroma and crisp finish,” said Michael Sellers, Good People co-founder. “Now that it’s available on convenience and grocery store shelves, you can easily pick it up for a party confident that your friends will be happy with your choice.”
Bearded Lady is an American wheat ale, a beer characterized by a sessionable ABV and hop-driven aroma. Good People’s version of the style is defined by its use of the Falconers Flight blend of hops, which impart a distinctive flavor of fresh grapefruit. And, at 4.2 percent, it can be perfect for the South’s long summer days.
Baseball fans will be able to purchase Bearded Lady cans, as well as Coffee Oatmeal Stout floats during Birmingham Barons baseball games at Regions Field, located directly across 14th Street from the brewery in downtown Birmingham.
“We feel extremely fortunate to be able to work so closely with our neighbors at Regions Field,” Sellers said. “The partnership between the Birmingham Barons and Good People has helped contribute to the excitement and energy in the Parkside district.”
The new canned offering arrives as Good People is finishing building renovations.
“The redesign includes a larger bar and a patio at the front of the brewery,” Sellers said. “And we love the large windows at the front of the brewery now that look out on the iconic ‘BIRMINGHAM’ above the baseball stadium entrance. That’s probably the most notable image for the city, and it’s the view we now have while serving beer from our taproom bar.”
The Birmingham office of branding firm Lewis Communications designed Good People’s new line of cans, including Bearded Lady.
About Good People Brewing Co.
Good People Brewing Co. was founded on July 4, 2008, in Birmingham, Ala. by two friends with a love of drinking and brewing great beer. In addition to brewing six year-round “Ales from the Heart of Dixie” beers, Good People also brews four seasonal beers and their highly anticipated Bearded Reserve. Good People beers can be found in finer bars, restaurants, grocery and package stores across Alabama and Tennessee. More information can be found at www.goodpeoplebrewing.com.