Full Sweetwater 420 Festival Lineup Announced


ATLANTA, – Happy Ending Productions secures Cold War Kids, Stokeswood, and Louis the Child to perform at the 11th annual 3-day SweetWater 420 Festival April 17-19, 2015, presented by SweetWater Brewing Company. Atlanta-based DJ Applejuice, DJ Babey Drew, Doubl Nil, Eddie Gold, Luis Valencia, Ployd, Shine Live, Skymatic, Sorted, Tocayo and Triz Trotta added to the ‘Not-So-Silent Disco’ stage.

Relapse 420 comedy tent headliner Rory Scovel will be joined by Atlanta-based standup comedian shows: #MEATS, Atlanta Improv, Ben Palmer, Comedy Show, Geekapalooza, Joe Pettis and Friends, Joel Byars, Laughing Skull Lounge, Rotknee Presents Records, The Hangar, The Real McCoy, Urban Grind; Atlanta-based improv and sketch comedy shows:  Automatic Improv, BANSHEE, IMPROVIUS PRIME, PostModern Collapse, Village Theatre, Whole World Improv Theatre and Words in Motion Acting Classes.

Centennial Olympic Park will house the largest and most accomplished line up in the festival’s history. Festival headliners Snoop Dogg, 311, Thievery Corporation, Primus, Cage The Elephant, Slightly Stoopid, moe., Gov’t Mule and Beats Antique will perform with The Wailers, AER, Big Data, The Floozies, Anders Osborne, The Revivalists, Delta Rae, The Wood Brothers, Kyle Hollingsworth Band, Marc Broussard, The London Soul and Red Wanting Blue.Additional ‘Not-So-Silent Disco’ acts include Black Tiger Sex Machine, David Heartbreak, Anna Lunoe, Jody Wisternoff, Plastic Plates, Jayceeoh, Eliot Lipp, Cassian, Black Boots, Late Night Radio, Modern Measure, Tropicooland Pyramid Scheme.

“With so many Atlanta-based talented musical and comedic acts, the 420 Fest is proud to feature ‘locals’ and to show the love for the Fest’s and SweetWater Brewery’s hometown,” said Jennifer Bench, President, Happy Ending Productions.

Purchase 3-day general admission passes and 3-day VIP “Big Fish” passes at www.sweetwater420fest.com before ticket prices increase in a few weeks. More information including ticket, lodging, volunteer and sponsorship opportunities can be found at www.sweetwater420fest.com. Follow on Twitter and Instagram @420Fest, and on Facebook at https://www.facebook.com/420fest.

SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions’ client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville and tour support for Phish, The Rolling Stones, AC/DC and more.

About SweetWater 420 Festival:

The 11th annual SweetWater 420 Festival will be held April 17-19, 2015 at Atlanta’s Centennial Olympic Park. Four stages will accommodate 48 musical acts representing with the most diverse and talented line-up in the festival’s 11-year history. The SweetWater Experience will offer a unique variety of samplings and school patrons on craft beer, Planet 420 will offer eco-friendly tips and the Not-So-Silent Disco will keep the party going. For more details and ticket purchase visit www.sweetwater420festival.com and follow on Twitter/Instagram at @420Fest or on Facebook at facebook.com/420fest.

About SweetWater Brewing Company:

Living by the motto “Don’t Float the Mainstream,” SweetWater Brewery has been blazing its own path in craft beer throughout the Southeast since its inception in 1997. With a brewer calling the shots, quality of beer—and life—are always most important in crafting a lineup of lip-smackin’ brews. Widely known for its flagship 420 Extra Pale Ale, SweetWater also serves up an ever-evolving Catch & Release seasonal lineup of brews and an offbeat, one-off Dank Tank series. SweetWater invites folks to join them for tours and tastings of their Atlanta brewery every Wednesday through Sunday. Visit www.sweetwaterbrew.com for more info about SweetWater, or hang out with your social thang out by following SweetWater on Twitter/Instagram @sweetwaterbrew, or on Facebook atfacebook.com/sweetwaterbrew. And always remember; drink ‘em if you got ‘em!