Founders Brewing Co. Signs Partnership with BeerBoard

SYRACUSE, N.Y.– BeerBoard, the leader in real-time data, insights and consumer engagement for the hospitality industry, announced today that Founders Brewing Co. has signed on as the company’s newest brewery partner. The move immediately adds one of the most popular names in American beer to BeerBoard’s growing client list.

Headquartered in Grand Rapids, Mich., Founders Brewing Co. is a leading brewer in the United States. Through the partnership, Founders will receive BeerBoard’s proprietary, real-time data and analytics driven by the company’s SmartBar platform.

SmartBar provides brewers real-time visibility on product movement from every brand on tap. SmartBar and its reporting tools arm brewers with actionable insights, on-demand tap/share distribution, brewery snapshots and market trends and rank. It is utilized by brewery staff from senior management to field sales people. Reporting features include specific performance insights on the national, region, state, concept or location level for both internal or external use. Within the platform, BeerBoard has created brewery and brand-performance reports on an aggregate basis for the entire U.S., then broken down further by region, state, market and location. Trend reporting is available by draft category and style, including rankings by brand.

“Founders Brewing Co. is excited to partner with BeerBoard. The ability to better understand today’s complex on premise landscape through analytics and insights aligns with our Key Account model of taking a ‘business consultant’ mindset to retail and partnerships,” said Eric Franco, Sr. Director of National Retail Business Development for Founders Brewing Co. “This allows us to provide fact-based solutions and recommendations to help grow a retailer’s overall business and category while also better understanding how our brand(s) reacts and plays in the competitive consumer environment.”

“BeerBoard welcomes Founders Brewing Co. as our newest brewer partner,” said John Boyle, BeerBoard’s Director of Data Insights. “Founders has inserted its brands into the American beer landscape. In utilizing our SmartBar platform, we see Founders being more nimble in navigating the on-premise landscape and continuing to grow its brand.”

BeerBoard’s real-time brand insights are generated from every BeerBoard-metered draft line, totaling over $1 billion in retail draft beer sales annually, across national casual dining concepts, such as Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse, along with additional major regional and independent bars.

In addition to Founders, BeerBoard also partners with major brewers including Lagunitas, Stone, Labatt USA, Genesee, Pyramid and Magic Hat.

BeerBoard is headquartered in Syracuse, N.Y., and has offices in Denver, Minneapolis and New York City.

About BeerBoard

BeerBoard manages over $1 billion in retail draft beer sales and 45,000 products through its industry-leading data and insights platform. It works with the largest operators and brewers to help them sell more beer and make more money. Installed at thousands of client locations, its services include SmartBar, which generates real-time insights and trend-driven analytics; BeerBoardTV, a digital consumer-facing menu display; BeerBoard Menu, automated print and website menus; and BeerBoard Mobile, a mobile application designed for consumer interaction. BeerBoard’s robust client list features high-profile independent groups and major chain operators across North America. The list includes industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, Mellow Mushroom and BJ’s Restaurant & Brewhouse. BeerBoard also partners with major brewers for data and insights, including Lagunitas, Stone Brewing, Founders, Labatt USA, Genesee, Pyramid and Magic Hat. BeerBoard is headquartered in Syracuse, N.Y., and has offices in Denver, Minneapolis and New York City. For more information, please visit

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