mocean Energy Drink Launches Wholesale Distribution Through Faire

Cape Cod, MA, Feb. 4, 2026 — mocean, the functional energy drink created by Tony Vieira, the brewmaster who contributed to Blue Moon's transformation and White Claw's quality revolution, announced wholesale availability through Faire, opening access for independent retailers across North America.

The Faire partnership enables boutique grocers, wellness retailers and specialty shops to stock an energy drink formulated without taurine and featuring Shiso, an Eastern botanical never before used in American energy drinks. Retailers can access net-60 payment terms and free shipping on opening orders through the platform.

mocean was designed for adults who've outgrown candy-flavored energy drinks marketed to teenagers. Independent retailers have been requesting a premium energy option that aligns with their customers' values, and the Faire platform makes it simple for them to bring functional wellness energy to their shelves.

mocean differentiates itself through responsible formulation:

• 130mg caffeine per serving, allowing safe consumption of two to three servings daily

• First U.S. energy drink featuring Shiso, a proven Eastern wellness botanical

• Zero taurine, eliminating ingredients linked to health concerns

• Formulated to meet Whole Foods and Sprouts ingredient standards

Tony Vieira brings 36 years of beverage formulation expertise from Anheuser-Busch, Coors and Mark Anthony Brewing, where he served as Brew Master and Quality Lead during White Claw's rise as one of the fastest-growing alcoholic beverages in American history. His son Christian identified the market gap during a late-night hospital convenience store visit the night his first daughter was born.

The platform launch positions mocean alongside curated wellness brands while maintaining the premium positioning established through the company's direct-to-consumer Amazon presence. Retailers interested in carrying mocean can visit the link below to browse product offerings and place wholesale orders. Individual consumers can purchase mocean through the brand's website.

About mocean

Founded by Tony Vieira, a brewmaster with 36 years beverage industry experience including transformative work on Blue Moon and White Claw, and his son Christian, mocean is pioneering the next generation of functional energy drinks for adults. The brand combines Eastern wellness traditions with brewing science to create energy drinks formulated for professionals, parents and creators who demand both performance and quality. mocean holds trademarks for "möcean," "a body in möcean stays in motion," "energizing wellness," and 'make adulting easier'.