Fireman’s Brew Rolling Out 12-Pack Samplers in California Smart & Final Stores

LOS ANGELES –- Fireman’s Brew, the fast-growing Los Angeles-based craft beer company founded by two California firefighters, today announces that its 12-Pack Sampler is now available at nearly 200 Smart & Final retail locations throughout its home state of California. The 12-Pack Sampler consists of four 12-ounce bottles of three of the brand’s signature beers:

  • Fireman’s Brew: Blonde (Pilsner-style Lager; 5.2 percent ABV)
  • Fireman’s Brew: Brunette (German-style Doublebock; 8 percent ABV)
  • Fireman’s Brew: Redhead (Amber Ale; 5.5 percent ABV)

“The 12-Pack Sampler is a perfect fit for a major warehouse and grocery retailer like Smart & Final, and we’re absolutely thrilled to be officially announcing our rollout into their California stores. When you buy beer at a grocery store, you’re most likely buying in bulk, and that often means either settling for one case of identical beers, or spending double or triple on multiple, different cases to quench your thirst for variety. Our Sampler, on the other hand, packs three different flavor profiles conveniently into one case, making it the ideal grab-and-go choice for the stocking-up shopper,” said Roger Baer, chief executive officer for Fireman’s Brew.

“We pride ourselves on not only the award-winning quality of our beers, but also the ever-growing variety of our flavor profiles; we guarantee that, no matter what your taste in beer, you can always find something to satisfy it at Fireman’s Brew,” continued Baer. “And, whether you’re a first-time Fireman’s Brew-drinker trying to find your new favorite brew, or a seasoned vet who just still can’t decide (and we don’t blame you!), there’s no better way to get the full brand experience than with our 12-Pack Sampler.”

Matt Reeve, group vice president of sales & merchandising for Smart & Final, said, “As a fellow California-based company, we’re excited to have Fireman’s Brew in our beverage roster. With Smart & Final being the place to go for both club size and household options, the 12-Pack Sampler is a great addition, adding even more variety for customers at our stores.”

The 12-Pack Sampler will retail at Smart & Final for $16.99-$17.99.

Smart & Final and Smart & Final Extra! stores carry an expansive assortment of practical products for businesses and foodservice providers, including both food and non-food products such as catering supplies. They are an ideal grocery retailer for one-stop shopping, serving both families and businesses, including many neighborhood organizations.

Rapidly expanding across the county since 2012, Fireman’s Brew is currently available in California, Arizona, Nevada, Colorado, Oklahoma, Illinois, Ohio, Kansas, Virginia, Michigan, Hawaii, West Virginia, Louisiana, Minnesota, Utah, and Missouri.

Conceived by two Los Angeles-based firefighters after extinguishing a brushfire in the local mountains, Fireman’s Brew grew out of their vision to create a premium line of handcrafted ales and lagers that would quench their thirsts after an exhausting day on the fire lines. Fireman’s Brew’s collection of micro-brewed beers is created using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional tastes and easy drinking refreshment. In addition, Fireman’s Brew is committed to giving back to the firefighter community that inspired it by donating a portion of company proceeds to the National Fallen Firefighters Foundation — the nation’s leading non-profit organization dedicated to honoring fallen firefighters and providing assistance to their surviving families.

About Fireman’s Brew:

Extinguish Your Thirst! with Fireman’s Brew, a premium line of micro-brewed beers created by two Los Angeles-based firefighters. Based in Canoga Park, Calif., Fireman’s Brew has quickly become one of the fastest growing national craft beer brands. Created using only the finest of all-natural ingredients, Fireman’s Brew offers a selection of four micro-brewed beers for off-duty refreshment. Originally created by firefighters for firefighters, Fireman’s Brew is committed to giving back to the firefighter community and donates a portion of its proceeds to the National Fallen Firefighters Foundation. For more information about Fireman’s Brew, visit

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.