CHICAGO, IL — Constellation Brands Beer Division, the largest imported beer company in the U.S., today announced a new partnership with Ogilvy & Mather Chicago to provide advertising support for Corona Light and Modelo Especial, two of the company’s most popular beer brands. As part of this new partnership, Ogilvy & Mather Chicago will assist in the development and execution of marketing strategies to increase brand awareness, stimulate product trials, and accelerate sales for these two brands. This new partnership will become effective on January 1, 2015.
“We believe our Modelo Especial and Corona Light brands have tremendous upside potential for growth,” says Jim Sabia, chief marketing officer for Constellation Brands Beer Division. “Ogilvy & Mather Chicago brings a passion for our brands, a collaborative approach, and creative ideas rooted in consumer insights. We look forward to working with them to capture more of the market opportunity.”
Modelo Especial has quickly grown to become one of the top imported beers in the U.S., with sales growth in the high double-digits over the past several years. Corona Light is the #1 imported light beer in the U.S. and the #5 imported beer overall. Both brands are key parts of Constellation Brands’ beer portfolio, strong drivers of the company’s performance, and well-positioned for accelerated growth.
“All of us at Ogilvy & Mather Chicago are very honored to be working on two amazing brands from a world-class organization,” says Joe Sciarrotta, chief creative officer at Ogilvy & Mather Chicago. “We look forward to being part of their continued success.”
About Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit www.cbrands.com.
About Ogilvy & Mather Chicago
Ogilvy & Mather Chicago is one of the largest and most successful marketing companies in the Midwest. The agency is made up of industry leading units in advertising, public relations, branding, shopper marketing, digital, research, analytics, promotion and relationship marketing. In recent years, Ogilvy Chicago has received multiple Cannes Lions and EFFIE awards for its creative and effective work on behalf of its clients. The company services Fortune 500 companies around the world, while retaining a strong core of Midwestern clients. For more information, visit http://www.ogilvy.com/, or follow Ogilvy Chicago on Twitter and Facebook.