Constellation Brands Taps Ogilvy & Mather Chicago for Advertising Support


constellation-brands200CHICAGO, IL — Constellation Brands Beer Division, the largest imported beer company in the U.S., today announced a new partnership with Ogilvy & Mather Chicago to provide advertising support for Corona Light and Modelo Especial, two of the company’s most popular beer brands. As part of this new partnership, Ogilvy & Mather Chicago will assist in the development and execution of marketing strategies to increase brand awareness, stimulate product trials, and accelerate sales for these two brands. This new partnership will become effective on January 1, 2015.

“We believe our Modelo Especial and Corona Light brands have tremendous upside potential for growth,” says Jim Sabia, chief marketing officer for Constellation Brands Beer Division. “Ogilvy & Mather Chicago brings a passion for our brands, a collaborative approach, and creative ideas rooted in consumer insights. We look forward to working with them to capture more of the market opportunity.”

Modelo Especial has quickly grown to become one of the top imported beers in the U.S., with sales growth in the high double-digits over the past several years. Corona Light is the #1 imported light beer in the U.S. and the #5 imported beer overall. Both brands are key parts of Constellation Brands’ beer portfolio, strong drivers of the company’s performance, and well-positioned for accelerated growth.

“All of us at Ogilvy & Mather Chicago are very honored to be working on two amazing brands from a world-class organization,” says Joe Sciarrotta, chief creative officer at Ogilvy & Mather Chicago. “We look forward to being part of their continued success.”

About Constellation Brands Beer Division

Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit

About Ogilvy & Mather Chicago

Ogilvy & Mather Chicago is one of the largest and most successful marketing companies in the Midwest. The agency is made up of industry leading units in advertising, public relations, branding, shopper marketing, digital, research, analytics, promotion and relationship marketing. In recent years, Ogilvy Chicago has received multiple Cannes Lions and EFFIE awards for its creative and effective work on behalf of its clients. The company services Fortune 500 companies around the world, while retaining a strong core of Midwestern clients. For more information, visit, or follow Ogilvy Chicago on Twitter and Facebook.


Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.