Ciderboys Cider Co. Introduces Zen Berry

STEVENS POINT, Wis. — Sweetness and tartness are the yin and yang of Zen Berry, a new hard cider available now from Wisconsin’s Ciderboys Cider Co.

This new fruitful pairing from Ciderboys combines the sweetness of apple cider with the fruity tartness of boysenberry, a hybrid of raspberry, European blackberry, and American dewberry first developed in California in the 1920s.

But don’t wait too long to discover it for yourself. Ciderboys Zen Berry is a limited-edition fruitful pairing from Ciderboys, not a year-round or seasonal cider, so it is available only while supplies last this fall. Packaged in six-packs of 12-ounce bottles and on draft, Ciderboys Zen Berry can be found wherever Ciderboys hard ciders are sold in 33 states nationwide.

Zen Berry is not the first Ciderboys limited-edition cider, according to Julie Birrenkott, Ciderboys’ Marketing Manager. “Ciderboys fans enjoyed two limited-release flavors last year, Blackberry Wild last fall as well as Royal Blueberry, and they were very popular. Limited release Ciders are a great way to showcase Ciderboys’ innovation and craftsmanship,” she said.

“We offered Zen Berry on tap at the Point Brewery Pointoberfest on September 16 and the response was incredible,” she added. “If you like hard cider, you are going to love Ciderboys Zen Berry.”

About Ciderboys Cider Co.

Point’s Ciderboys Cider Co. hard ciders blend unexpected fresh fruit flavors with apple cider. Ciderboys’ year-round products are First Press, a traditional hard cider; Strawberry Magic, a blend of apples and fresh strawberries; and British Dry, an English-style dry cider. Ciderboys also produces six seasonal hard ciders; Grand Mimosa, a winter cider made with succulent California oranges; fall seasonal Cranberry Road, a pairing of apple cider and cranberries; spring seasonal Raspberry Smash, alive with the tartness of raspberries; summer seasonal Pineapple Hula, made with fresh Hawaiian pineapple; summer seasonal Peach County, combining pure peach flavor with apple cider; and winter seasonal Mad Bark, made with natural cinnamon. For more information about the Ciderboys Cider Company, please visit www.ciderboys.com or call 1-800-369-4911.

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