U.S. Beverage and Two Roads Brewing Sign National Sales Partnership

Agreement expected to generate growth in new and existing markets for the Connecticut-based brewer.

U.S. Beverage, LLC (USB), one of America’s leading beverage companies, announced today that it has signed a national sales partnership with Connecticut craft brewer Two Roads Brewing. According to the agreement, USB will serve as the national sales partner for Two Roads’ beer portfolio, which includes award-winning beers, spirits, and NA beers. It also includes the PALM brand which is being produced and marketed by Two Roads under license from Royal Swinkels in the Netherlands.

Two Roads Brewing was founded in Stratford, CT in 2012 by four friends who had always dreamed of starting a craft brewery. Under the direction of award-winning Brew Master Phil Markowski in a revitalized century-old factory building, Two Roads has created an extensive and decorated portfolio that offers a unique take on classic beer styles and “beyond beer” beverages.

Under the terms of the agreement, which took effect September 14th, Two Roads will retain full control of brand ownership, production, logistics, marketing and strategy. USB’s experienced sales team will represent Two Roads and the PALM brand in the trade, working directly with wholesale and retail partners. The USB network has a high level of overlap with the existing Two Roads wholesaler network, thus there are no anticipated changes to the wholesaler network.

“We are very excited to kick this partnership off and see USB’s experience and talent get our brands back to a growth trend,” said Brad Hittle, CEO of Two Roads. “They recognize the quality and potential of our brands and believe in our mantra of getting on the Road 2 Recovery in 2027 and beyond.”

“Two Roads Brewing is widely known for delivering consistently exceptional beverages that over-deliver for consumers in terms of taste and quality,” said Justin Fisch, CEO of U.S. Beverage. “I’m confident that in the hands of the USB team, Two Roads will continue to grow and experience deeper in-market presence in existing and new markets.”