CINCINNATI — Christian Moerlein Brewing Co. and FC Cincinnati (FCC) have announced an expanded partnership today that delivers Moerlein Original Lager – a Vienna-style lager featuring German Nobel hops – in branded FCC 16 oz. cans to the market in addition to new promotions for Moerlein FC Cincinnati Blood Orange IPA at all home games in 2018.
“FC Cincinnati Blood Orange IPA has been a fan favorite since its launch in 2016,” said Jeff Berding, FCC President and GM. “We appreciate our partnership with Christian Moerlein Brewing Co., one of the leaders of the craft brewing movement, and are looking forward to introducing the newly branded Moerlein Original Lager to FCC fans.”
The FCC mark is prominently featured on the new 16 oz. can with the hashtag “#RISETOGETHER”, a nod to the fans, team and the beer that built Cincinnati. “This expanded partnership with FCC is an exciting opportunity for Christian Moerlein to share our Cincinnati German craft brewing traditions with today’s soccer fans throughout greater Cincinnati,” said Greg Hardman President and CEO of Christian Moerlein Brewing Co. “We are excited to offer a great lager option to the FCC Blood Orange IPA,” Hardman added.
To celebrate the expanded partnership, Christian Moerlein will feature both Original Lager and FCCincinnati Blood Orange IPA 16 oz. cans to FCC Pub Partners and at participating retailers around Nippert Stadium in a promotion called “March to the Opening Match” where season schedules and other prizes will be given out to fans from 2:00 – 6:00 p.m. on Sat., Apr. 7 prior to the first home match.
FCC and Moerlein also announced an expanded presence during halftime of each home match. The “DoYou Bleed Blood Orange Trivia Contest” will be brought to you by Christian Moerlein FC Cincinnati BloodOrange IPA. The interactive halftime trivia contest will be featured on the main video board and invite fans to test their knowledge of all things FC Cincinnati. A winner will be randomly selected and will receive a prize package courtesy of Christian Moerlein.
About FC Cincinnati
FC Cincinnati, majority owned by Cincinnati businessman and philanthropist Carl H. Lindner III, joined the UnitedSoccer League in 2016. The club, led by President and General Manager Jeff Berding, has garnered national and international headlines after eclipsing several USL and U.S. Open Cup attendance records and is recognized as one of the hottest soccer franchises in the country. For more information on FC Cincinnati, visit www.fccincinnati.comor follow the team on Twitter (@fccincinnati), Facebook (/fccincinnati) or Instagram (@fccincinnati). For tickets visit fccincinnati.com/tickets or call (513) 977-KICK.
About Christian Moerlein Brewing Company
German immigrant Christian Moerlein established his brewery in 1853 in the Brewery District of Over-the- Rhine in Cincinnati. It grew to be a world-renowned brewery that helped put American brewing on the map in the late 1800s. Jump forward to the modern era, and Christian Moerlein was the first American beer to pass the German Beer Purity Law of 1516 known as the Reinheitsgebot. Relaunched in 1981, Christian Moerlein is also one of the pioneer craft beers of today’s craft beer movement.Purchased in 2004 by Greater Cincinnati resident Gregory Hardman, Moerlein continues the grand tradition of brewing excellence started in 1853 at its production facility and taproom in Over-the- Rhine and at the world-class Moerlein Lager House in Cincinnati’s Smale Riverfront Park between Great American Ballpark and Paul BrownStadium on the Ohio River. The Christian Moerlein brewing team has proudly brought back Cincinnati’s brewing heritage and legacy beer brands like Hudepohl, Little Kings and Burger. Christian Moerlein Brewing Co. is the first craft brewery to rescue a city’s brewing history and legacy beer brands.The Moerlein Lager House Restaurant and Brewery is the crown jewel of the Queen City’s brewing world and is a tribute to the brewery’s founder, Christian Moerlein; as well as the other beer barons that helped create Cincinnati’s brewing legacy.For more information about Christian Moerlein Brewing Company, please visit www.christianmoerlein.com or theirFacebook Page https://www.facebook.com/christianmoerlein.