ALEXANDRIA, Va. – The Center for Alcohol Policy (the Center), an educational foundation supporting responsible alcohol policy, recently appointed Kelly Roberson as its new executive director. Previously working on Capitol Hill and in the private sector, Roberson brings extensive knowledge and experience in policy and marketing.
“We could not be more thrilled about Kelly’s appointment as executive director of the Center for Alcohol Policy,” said Bob Archer, chairman of the Center for Alcohol Policy and president and CEO of Blue Ridge Beverage Co. “Kelly’s expertise and proven leadership will be a true asset as we work to expand the reach of the Center’s important educational resources, programming and research.”
As executive director, Roberson will lead the organization’s efforts to educate policymakers, regulators and the public about responsible alcohol policy and regulation. Roberson will manage and oversee the day-to-day operations for the Center and provide leadership for sustained growth in fundraising and programming within the arena of alcohol regulation in the United States. Roberson will also serve as the spokesperson and public face of the Center.
“I am excited about the opportunity to lead the Center for Alcohol Policy,” Roberson said. “The Center is a critical voice in the debate about smart alcohol policy that supports communities and protects the public health and safety of consumers and non-consumers alike. I look forward to building upon the foundation laid by my predecessor and working with the Center’s advisory council, board and other stakeholders to take the foundation to new heights.”
Previously, Roberson served as policy advisor and communications director in the U.S. House of Representatives, leading communications on a varied portfolio of issues in the Western Caucus. Most recently, Roberson pioneered the role of National Director of Digital Communications for Conte Bicycle Group, one of the nation’s leading bicycle retailers. During this time, her passion for building strategic partnerships and relationships combined with her overhaul of the company’s digital presence paved the way for exponential growth in both sales and brand awareness.
“Recent events have made the need for education and research about alcohol policy more important than ever, and I look forward to working with Kelly to further the mission of the Center,” added Archer.
A native of Scottsdale, Arizona, Roberson graduated Summa Cum Laude from the Barrett Honors College at Arizona State University with a degree in Spanish Linguistics and International Business and Management.
The Center for Alcohol Policy is a 501c(3) organization whose mission is to educate policymakers, regulators and the public about alcohol, its uniqueness and regulation. By conducting sound and scientific-based research and implementing initiatives that will maintain the appropriate state-based regulation of alcohol, the Center promotes safe and responsible consumption, fights underage drinking and drunk driving and informs key entities about the effects of alcohol consumption. For more information, visit www.centerforalcoholpolicy.org or follow the Center on Twitter at www.twitter.com/AlcoholPolicy.