Catawba Brewing Brings Back PB&J

PB&J Returns to the Catawba Menu – March 3, 2017 (graphics attached)

Morganton, NC — Catawba’s Peanut Butter Jelly Time certainly didn’t take the easy road to its near legendary status among craft beer enthusiasts. This hard-earned liquid lunch is the result of blue-collar brewing – hardhats and bootstraps. Aging beer on whole roasted local WNC peanuts presented a unique challenge in 2012, when Catawba brewed their first 3-barrel batch of PB&J. Five years later and now slated for 4-state distribution, this one-of-a-kind beer has inspired some innovative engineering and a proprietary brewing process.

While other beers have tried to simulate the flavor of whole roasted peanuts, there is no substitute for the real thing. Likewise, the bold complementary flavor of fruity jam is achieved only through weeks of aging on real Oregon raspberries. A light brown ale (5.75% ABV) with a touch of wheat in its malt bill provides the bready base for the star ingredients. For centuries, Belgian and German monks were known for brewing hearty ales like “liquid bread” to sustain them through fasts. If only they’d known it possible to have an entire delicious sandwich in a glass!

Peanut Butter Jelly Time makes its triumphant return Friday, March 3rd. Find it on draft and in new 4-pack 16oz cans wherever Catawba beers are sold in NC, SC, TN, and AL. A commemorative collector’s edition PB&J Stanley Classic Lunchbox – containing beer, merch, and an original art print – will be available exclusively in Catawba tasting rooms. Although production of PB&J has been more than doubled from last year, don’t expect it to last much beyond April 2, which happens to be National Peanut Butter & Jelly Day 2017.

About Catawba Brewing Company
Founded in 1999 by the Pyatt family, natives of Western North Carolina, Catawba Brewing operates a main production facility in downtown Morganton, NC at 212 S. Green St; a boutique brewery/tasting room in downtown Asheville, NC at 32 Banks Ave; and a tasting room in Asheville’s Biltmore Village at 63 Brook St. A new Catawba brewery/tasting room will open in Charlotte’s Plaza Midwood neighborhood at 933 Louise Ave in the spring of 2017. Catawba beers can be found in NC, SC, TN, and now AL. Find us at www.catawbabrewing.com.

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