Two Roots Brewing Co. Becomes First Company Worldwide to Offer One Brand in Three Channels – Alcohol, Non-Alcoholic, and Cannabis
- Two Roots leaps from Cannabis to mainstream retail channel with non-cannabis infused, non-alcoholic versions of its Craft Beers
- Two Roots Brewing Co debuts five non-alcoholic styles across all California BevMo! Locations, rapidly expanding non-alcoholic, low calorie category
SAN DIEGO (AUGUST 27, 2019) – Two Roots Brewing Co. announces today its entry into mainstream retail with the release of non-alcoholic craft beer, becoming the first and only company worldwide to offer a beverage that touches three key channels – alcohol, non-alcoholic, and cannabis infused. Already known for Two Roots, the world’s first non-alcoholic THC infused craft beers by Cannabiniers, Two Roots Brewing Co.’s non-alcoholic line will debut at all BevMo! stores across California.
Non-alcoholic beer is one of the fastest growing segments in the beer market, growing at approximately an 8% CAGR over the past few years. Due to an increasing demand for healthier, more mindful consumption, non-alcoholic beer continues to capture significant market share among younger audiences internationally and across the United States. Two Roots Brewing Co. offers consumers an authentic craft beer experience, that is low calorie, vitamin B12 fortified, and electrolyte filled beverage that can be incorporated into a daily, active lifestyle.
“The demand for high-quality, healthier, low-calorie products continues to grow, and we’re excited to partner with BevMo!, so that those who don’t find themselves visiting a dispensary can still enjoy the taste of our craft beers in their native form,” said Michael Hayford, CEO of Lighthouse Strategies, parent company to Two Roots Brewing Co. “With the goal of reaching all consumers, Two Roots is the first cannabis brand to enter traditional retail, and in doing tackling three key beverage segments; craft beer, non-alcoholic craft beer and cannabis infused non-alcoholic craft beer, and two of the fastest growing global trends.”
Debuting in California at BevMo!, this is the first in a series of nationwide expansion for non-alcoholic Two Roots Brewing Co. lager, IPA, wheat, and seasonal styles. In addition, a variety of alcoholic versions of Two Roots Brewing Co. will expand nationally in the coming the months.
“Non-alcoholic beer is one of the fastest growing segments and we are expanding the category by offering our consumers various options within the category. We’re thrilled to exclusively offer Two Roots Brewing Co. in all of our locations in California,” said Amy Gutierrez, Category Manager – Beer & DSO Beverages BevMo
Two Roots Brewing Co. tinnys will be available at BevMo! stores in six packs across California starting, September 2019. For more information about Two Roots Brewing Co. and BevMo!, please visit http://tworootsbrewingco.com/ and www.bevmo.com
About Two Roots Brewing Co.:
Two Roots Brewing Co. are makers of high-quality craft beer — traditional alcoholic and non-alcoholic. Two Roots Brewing Co. offers a wide range of traditional craft beers at their craft beer tasting room located in Ocean Beach, CA; a suburb of San Diego, CA. Two Roots Brewing Co. core offering consists of three classic styles, including: Lager, New West IPA, and Wheat. Combining passions for craft beer, science, innovation, and social responsibility, Two Roots Brewing Co. has created a new class of adult beverages poised to change the beverage industry. Two Roots Brewing Co. has sourced expert brewers and artisans as well as the first of its kind manufacturing and design technology to enter the United States. Two Roots Brewing Co. is a licensed trademark of Lighthouse Strategies LLC. For more information, please visit www.tworootsbrewingco.com
About Cannabiniers:
Cannabiniers is a developer of global cannabis brands that revolutionize the industry with first to market, patented, safe, natural and fast acting infusion technology. The company believes the future of cannabis consumption is dependent upon products that normalize personal and social usage without changing lifestyle patterns and behavioral norms. Cannabiniers leads the public opinion shift by creating micro-dosed products that emulate the bell curve of alcohol; providing an elevated experience while in perfect alignment with various personal and social lifestyle occasions – laying the groundwork for consumer trust. For more information, please visit www.cannabiniers.com. Cannabiniers, Two Roots Brewing Co. and Two Roots are registered trademarks of Lighthouse Strategies LLC.