Brewers Association (BA) director of social impact Dr. J Jackson-Beckham joins this week’s Brewbound Podcast to preview the THRIVE pre-conference workshop, which takes place Sunday, April 21, ahead of this year’s Craft Brewers Conference (CBC). Dr. J discusses the increased focus on wellness during this year’s conference and how those elements are threaded throughout CBC.
Dr. J also shares her CBC picks, as well as the Las Vegas destinations on her list beyond the conference. She addresses how her new role will factor into keeping the trade group accountable.
Jess and Justin also break down the latest news from the BA, including a not-so-great production number, the shrinking gap between brewery openings and closings and the early read on the 2023 top 50 BA-defined craft breweries.
Listen here and on all popular podcast platforms.
Read More: Brewbound’s Guide to the 2024 Craft Brewers Conference
Brewers Association Hopes to Turn Craft’s Luck at CBC in Las Vegas
Justin’s CBC Picks: State of the Industry, Fawn Weaver, Government Affairs and Chain Buyers
Jess’ CBC Picks: Innovation, Annual Business Plans and Beer Education
Zoe’s CBC Picks: Hard Cider, Brand Extensions and Business Smarts
Craft Brewers Conference Primer: A Pre-Conference Reading List
Brewbound Podcast: The Brewers Association’s Dr. J on Thrive, CBC and Vegas Musts