Brewbound Live 2019: Hard Seltzers on Pace for $1.5 Billion in Off-Premise Dollar Sales, According to Nielsen

Off-premise dollar sales of hard seltzers are on pace to hit $1.5 billion by the end of 2019, Nielsen’s beverage alcohol practice team shared earlier this month during the Brewbound Live business conference in Santa Monica.

Nielsen’s beverage alcohol practice team members Danelle Kosmal and Caitlyn Battaglia shared that hard seltzers now account for 5% of all beer category dollars. And the popular “beyond beer” offering is poised to continue to dominate the market of beer alternatives in 2020.

Video of Nielsen’s presentation is now available on Brewbound’s YouTube channel. Watch the presentation above, and subscribe to Brewbound on YouTube to watch more presentations from the conference.

Subscribe to Brewbound YouTube channel for more videos from the conference.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Nov. 30 + Dec. 1, 2020

Early Registration Open
Cannabis Forum Summer 2020

New York, NY ● June 12th, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.