Braxton Brewing Release Haven Hefeweizen in Upside Down Cans

Braxton_Brewing_Haven_3Up_Mockups-01 (1)

Covington, KY — Beginning in March, Braxton Brewing Company will begin canning one of their most popular seasonal offerings — Haven Hefeweizen. Available for a limited time, Haven is a 5.2% ABV full-flavored and easy-drinking wheat perfect for the Spring months. Six packs of 12 oz. cans will be released in the taproom on Friday, March 3rd.

“With its introduction on draft last year, Haven quickly became one of our most popular beers,”said Jake Rouse, Braxton Brewing Company’s Co-founder and CEO. “When we aimed to create the Spring seasonal can, we wanted to bring to light a little known fact about Hefeweizens. We collaborated with Durham Brand & Co. to design the can to be stored upside down. Once turned right side up, the yeast comes out of suspension and you pour a perfect pint!”

Haven Hefeweizen cans will be available at select retailers and liquor stores across the brewing company’s distribution network in Northern Kentucky, Cincinnati, Dayton, Lexington and Louisville. It will also be available at bars and restaurants on draft.

The beer’s logo is intentionally designed upside down. This is to encourage consumers to store the beer upside down. This method of storage is preferred with unfiltered Hefeweizens. As the can reads, “this hefe should be stored upside down until it’s time to lift one to life.” You can learn more about this method of storage from our Head Brewer Adam here.

“With our teams deep history in brewing German beer styles, we thought it would be fit to finally package one of our favorites,” said Evan Rouse, Braxton Brewing Company Co-Founder and COO. “Fortunately, it’s also been one of our customers favorites and we can’t wait to share it with them.”

The can’s description reads: “Like this Hefeweizen, may your Haven be unfiltered and full of life. Turn it up and enjoy the moment. Haven showcases yeast driven flavors and aromas, known for its banana and clove characteristics. A medium bodied, full flavored and easy drinking unfiltered wheat beer, this hefe should be stored upside down until it’s time to lift one to life.”

Braxton Brewing Company will release cans in their taproom on Friday, March 3rd. Cans will be delivered to retail outlets the following week.

Helping bring this brand to life, Braxton Brewing Co. has worked with Durham Brand & Co. to create Haven’s seasonal brand and can design.

“Each new Seasonal offering from Braxton has it’s own unique design twist, but for this Hefeweizen we’re not twisting, we’re flipping the can and educating the consumer on the preferred storage style of this unfiltered beer,” said Austin Dunbar, Durham Brand & Co. owner. “The beauty of the word ‘Haven’ is its legibility upside down and right-side up – so it only made sense to demonstrate the drinking experience in a visual and verbal way. Trust us.”

To learn more about Haven, visit Braxton Brewing Company’s website. Follow Braxton Brewing Company on Facebook, Twitter, and Instagram to stay in-the-know.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.


Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.