For decades, professional sports sponsorships were the domain of the biggest beer companies, and in 2020, that’s mostly still the case. However, craft brewers have been making inroads.

The tidal wave of hard seltzers shows no signs of slowing down, market research firm Nielsen’s beverage alcohol practice team shared Thursday during the Brewbound Live business conference in Santa Monica.

Anheuser-Busch filed two motions Tuesday night in its ongoing lawsuit with MillerCoors in an effort to unseal its heavily redacted counterclaim accusing its top competitor of stealing its trade secrets and receive a summary judgement.

Braxton Brewing Co. will once again release its limited edition Dark Charge, a Bourbon Barrel Aged Imperial Stout, on the fifth annual Dark Charge Day.

Nearly a week after Braxton Brewing’s VIVE Hard Seltzer brand was named the “official hard seltzer” of the NFL’s Cincinnati Bengals, the Kentucky craft brewery today announced the launch of a co-branded “Tailgate Variety Pack.”

In this week’s Last Call: Hops & Vines Sells to Ambiente Wine Parent Company; Braxton’s VIVE Named Hard Seltzer of NFL’s Bengals; North Carolina Governor Signs Law to Allow Pets in Breweries; Anheuser-Busch Announces Post Malone Bud Light Cans and ‘Busch Latte’ Packaging

Braxton Brewing Co. will once again release its Diddley Lager on Thursday, July 25, in partnership with Double Dogs and in support of the Humane Societies of Kentucky and Tennessee.

Braxton Brewing Co., a local brewery with national recognition, has announced major development plans to expand its presence to Fort Mitchell, Kentucky with the opening of the area’s first barrel-aging brewery and taproom. Expected to open its doors in Fall of 2019, the Braxton Barrel House will offer a unique experience for patrons by giving them the opportunity to create custom private barrel picks of Barrel-Aged brews.

Braxton Brewing Co., a local brewery with national recognition, has announced major development plans to expand its presence to Fort Mitchell, Kentucky with the opening of the area’s first barrel-aging brewery and taproom.

In this week’s Last Call: Anchor workers vote to unionize; Texas beer distributor opposes to-go sales; Utah lawmakers agree on stronger beer bill; Instacart offers alcohol delivery service to 40 Million U.S. households; and more industry news.

In the latest Distribution Roundup, Rhinegeist enters Nashville; Sweetwater goes statewide in Massachusetts; Castle Island makes its first move outside of Massachusetts; Founders adds its 48th state; and more expansion moves.

Kentucky’s Braxton Brewing Company has embarked on a $5 million expansion that will include the purchase of the building where its brewery is currently situated, as well as the construction of a rooftop bar and the installation of a new canning line.

Braxton Brewing Co., a Cincinnati-area brewing company, will reshape the hard seltzer scene with a new variety that makes it Ohio and Northern Kentucky’s first brewery to embark on such an endeavor. This Braxton Brewing Co. hard seltzer will bring consumers an adult-friendly beverage, crafted with Pure Kentucky Artisan Water, only 100 calories and two grams of carbs. Vive Hard Seltzer will be available early 2019.

Count Brooklyn Brewery among the growing number of beer companies that has its eyes on the health and wellness space. During last week’s Brewbound Live business conference, Brooklyn Brewery CEO Eric Ottaway said the company was on the verge of releasing a non-alcoholic beer in Sweden as the company looks to tap into increasing consumer demand for more alcohol-free brews.