CINCINNATI, OH – Graeter’s Ice Cream, a 147-year-old, family owned craft ice cream company, and Braxton Brewing Co., a local brewing company, have partnered once again to release a unique ice cream-inspired ale; this time in support of The Cure Starts Now. This Blueberry Pie Brown Ale builds on the success of the brands’ recent collaboration in early 2017.
On September 9th, the unique brew will be introduced at Braxton Brewing Co.’s taproom via a tapping party and will be available at participating Kroger stores throughout Northern Kentucky, Cincinnati, Lexington, Louisville, Dayton and Nashville beginning on September 11th. With this product, Braxton Brewing Co. and its wholesale partners, have pledged a donation upwards of $10,000 to the charity to help further raise awareness of The Cure Starts Now.
At the center of Graeter’s and Braxton Brewing Co.’s new product launch is The Cure Starts Now and its mission to find the homerun cure for cancer by focusing on pediatric brain cancer. It ultimately gives consumers a unique way to support this increasingly important cause. The one-of-a-kind Graeter’s Blueberry Pie Brown Ale is a creatively crafted beverage inspired by one of Graeter’s most iconic seasonal flavors, Elena’s Blueberry Pie – a special flavor that was created by a Cincinnati family in support of The Cure Starts Now. This year, Graeter’s Ice Cream and The Cure Starts Now welcome Braxton Brewing Co.’s aid in the Cones for the Cure campaign as well as the heightened awareness it will bring.
“Our support of the Cure Starts Now is entering a new decade” said Chip Graeter, 4th generation co-owner of Graeter’s. “Ten years ago we created this special ice cream flavor and have been committed to the cause ever since. And this year, we’re elevating awareness even more with Braxton Brewing Co.’s ice cream-inspired ale. We couldn’t be more excited for this year’s campaign.”
As part of its continued support for The Cure Starts Now, Graeter’s will be featuring Elena’s Blueberry Pie ice cream during the Cones for the Cure Campaign, September 7-17, and throughout September (while supplies last). Guests in the Graeter’s retail scoop shops during the campaign period also have the opportunity to make a donation directly to The Cure Startes Now Foundation. Graeter’s will offer a coupon booklet with up to $20 in savings for every donation of $5 or more.
“Based on the success of Black Raspberry Chip Milk Stout, we thought long and hard about what we could do to raise the bar,” shared Jake Rouse Co-Founder and CEO of Braxton Brewing Company. “After hearing The Cure Starts Now’s story about the genesis of the ‘Homerun Cure’ it became abundantly clear, I couldn’t be more thrilled to have such an amazing beer support such a worthwhile cause.”
“It’s wonderful that two amazing Cincinnati businesses are helping to support a cause that started right here at home in Cincinnati,” shared Keith Desserich, Co-Founder and Chairman of the Board at The Cure Starts Now.. “Through Graeter’s support, we’ve been able to raise nearly $500,000 in new cancer research and we couldn’t be more excited about having Braxton’s involvement in this to take it to new a new level.”
About The Cure Starts Now
The Cure Starts Now was started in honor of 6-year-old Cincinnati girl, Elena Desserich, and her battle with DIPG. With 31 chapters worldwide, The Cure Starts Now has quickly gained acclaim as one of the fastest growing cancer research charities and one of the first ones to advocate a homerun strategy for cancer research. Many experts believe that the lessons we learn from fighting pediatric brain cancer may in fact provide us the critical first step in winning the battle against all forms of cancer, both pediatric and adult. By the end of 2017, The Cure Starts Now will have funded $10 million in DIPG/homerun cure cancer research at institutions globally.