Boston Beer Co. Names David Rocco Senior Director of Supply Chain

Samuel AdamsBOSTON, MA — Today, The Boston Company announced that David Rocco has joined the Operations Department as Senior Director of Supply Chain, with responsibilities for planning, customer service, order fulfillment and freshest beer operations.

David brings 25 years of supply chain experience from Staples, Accenture, and Quaker/Pepsi where most recently he has led changes and improvements in complicated supply chains and with products where freshness was crucial. Prior to that, he held various operations roles in engineering, warehousing and product development.

Additionally, to support continued growth, Brett Atkinson will be assuming the new position of Director of Operations Strategy. In Brett’s new role he will be working with senior leadership on long-term operations capacity and strategy. Both David and Brett will report to Tom Lance, V.P. of Operations.

“We are thrilled to add David to our operations team,” said Lance. “2013 has been an extraordinary year for Boston Beer Company and our breweries have struggled to keep up with demand. Servicing our wholesalers and retailers with high quality, fresh beers and cider, is key to our future business growth. I think David will bring new ideas and a different perspective that will help our expanded team address our supply and service opportunities as we also complete our brewery capacity expansions in time for summer 2014. ”


The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America’s largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit