The Booth Brewing and Dead Reckoning Collaborate on ‘This Is Not A Bro-Deal’

EUREKA, Calif. — The Booth Brewing Co announced a new collaboration beer “This Is Not A Bro-Deal” to celebrate the third year anniversary of Dead Reckoning Tavern in Arcata, CA. Like the Eureka Seoul Hop Ale series beers by The Booth, this beer is a double dry hopped hazy IPA packed with loads and loads of hops.

“We brewed this delicious, juicy IPA as a salute to Theo Brown and Dead Reckoning Tavern, which was one of the first pubs that carried our beer,” said Aaron Weshnak, Head Brewer of The Booth. “We double dry-hopped with four types of hops to create an extra rich and complex hoppy flavor.”

“This Is Not A Bro-Deal Hop Ale” will be available in 16oz cans and drafts at Dead Reckoning Tavern, as well as limited number of bars and stores across the Humboldt and SF Bay area starting April 20th.

About The Booth Brewing (“The Booth”)

The Booth Brewing Co. started off as a small pizza pub in an alleyway of Gyeongnidan in Seoul, Korea in May 2013. Its three founders, initially working as Korean medical doctor, financial analyst, and Economist correspondent, came together with their love of craft beer and the ambition to create a “booth” where young-minded people can gather to change the world while enjoying quality beer, when there was a lack of high quality beer. May 2017, 4 years since its birth, The Booth extended its operations into the current Eureka facility, which was formerly owned by Lost Coast Brewery. Since then, it has been catching the attention of many craft beer lovers across the nation. The Booth recently became winner of California IPA brewery of the year at the NY International Craft Beer Competition, and gold medal winner of the largest alcohol beverage award in Korea, Korea Wine & Spirits Award.

About Dead Reckoning Tavern

Dead Reckoning in Arcata, CA. is a Tavern that caters to the craft beer small batch beer lover. There are specialty rotating kegs, and bottle selections. With a warm, comfortable atmosphere, surrounded by friendly people, Dead Reckoning Tavern boasts an incredible selection of taps, with beers in every style, a definite must-go for beer geeks visiting Arcata.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.