GADSDEN, Ala. — Back Forty Beer Co. has released their popular Naked Pig Pale Ale and Truck Stop Honey Brown Ale in 12-ounce aluminum cans. Available throughout Alabama, Georgia, Florida and Mississippi, the new packaging option is designed to give consumers a more environmentally-friendly container option, with increased portability and improved shelf life.
Back Forty will continue to package their full portfolio of beers in the traditional 12 and 22-ounce glass format, making them the first Alabama brewery to offer all three options.
“As the popularity of craft beer continues to grow, we want our customers to be able to enjoy a local craft beer wherever they go,” said Jason Wilson, Back Forty CEO and Alabama Brewers Guild President.
Glass bottles have long been banned from public spaces like beaches, parks and golf courses, but the traditional packaging type continues to represent a large percentage of beer sales around the world.
“Even though an overwhelming majority of craft beer is offered in glass containers, cans are a great option in situations where glass isn’t practical,” said Wilson.
Aluminum cans allow consumers to enjoy their favorite craft beer on trips and outings but also give retail venues like Robert Trent Jones (RTJ) Golf Trail and RSA resorts the opportunity to sell and promote craft beer to their guests.
“Offering golfers quality craft beer while playing world-class golf enhances their experiences in Alabama,” said Robert Trent Jones Golf Trail President John Cannon. “As America’s original golf trail, we have been offering the public a quality golf experience for 22 years. The RTJ Golf Trail supports Alabama industries as much as possible and the new emphasis on local craft beer is a perfect match.”
Back Forty has partnered with Beltway Brewing Company in Virginia to produce their initial runs of aluminum cans, with plans to expand and install a new canning line to their existing lines in the near future.
“We are excited to be one of the oldest members of the growing craft beer movement in our state,” says Wilson. “Canning our beer is just one of the next steps we can take to make sure our customers have the opportunity to hear our story and get to know the great brands that we work so hard to produce.”
For more information about Back Forty Beer Co. and its beers and beer pairings, visit www.backfortybeer.com.
About Back Forty Beer Company
Founded in 2009, Back Forty Beer Company is the oldest bottling brewery in Alabama. Back Forty beers are available statewide in Alabama, Florida, Georgia and Mississippi. The brewery is located in Historic Downtown Gadsden, Alabama. Tap room hours areWednesday and Thursday, 5-7 p.m.; Friday and Saturday, 3-9 p.m. Brewery tours are offered on Saturdays. For more information, please visit www.backfortybeer.com.