Boulder, CO – Avery Brewing Company, a Boulder-based craft brewery and maker of White Rascal Belgian-Style White Ale, is thrilled to announce its expanded distribution into Louisiana. Whether new to Avery Brewing or an existing fan, Louisianans will be able to find a wide selection of Avery’s beer line-up on draft and in stores starting on April 4th, including White Rascal Belgian-Style White Ale and El Gose German-Style Sour Ale, as well as the “Botanicals & Barrels” series, including acclaimed Raspberry Sour and Vanilla Bean Stout. The entry into Louisiana will mark state number 34 for Avery Brewing’s U.S. distribution.
Avery Brewing will be distributed by Mockler Beverage Co. in the Baton Rouge market, Southern Eagle Distributor in the New Orleans market, and Champagne Beverage Co in the Northshore market.
“We are excited to welcome Avery Brewing to the state of Louisiana,” says Jacob Talley, Craft Brands Manager at Mockler Beverage Co. “The quality and style of beers they produce will resonate with the consumers of Louisiana and, for that reason, we have pursued a partnership for nearly 5 years. We share a similar passion for quality in everything we do and we appreciate the vision of the brewery to creatively blend Old World tradition with American ingenuity and boldness. We feel that the consumers in Louisiana will react favorably.”
“Our distribution partners in Louisiana just get it,” says Justin Sutherland, Southern Sales Manager at Avery Brewing. “These are our people. They run, hike, bike, and just generally bleed authentic Avery. They truly care about being experts on Avery Brewing beer which was evident when they drove all the way to Texas to pick up our beer before our initial meeting. Louisiana is a huge untapped market for us so we are thrilled to have partners who understand Avery Brewing at our core.”
To celebrate this launch, Avery Brewing Co. beers will be at Zapp’s International Beer Festival on Saturday, April 1st at the LSU Rural Life Museum in Baton Rouge. The beers will then start to hit shelves across the state in the days and weeks to follow.
To find the locations that will carry Avery Brewing beer on draft or in-store, please use Avery’s Brew Finder and enter a zip code.
About Avery Brewing Company
Avery Brewing Company is a family-owned craft brewery in Boulder, Colorado. Since 1993, Avery has pioneered innovative beers by blending the art and science of brewing with ingenuity, creativity, and boldness. Avery bottles and cans more than 30 beers a year including White Rascal Belgian-Style White Ale, The Maharaja Imperial IPA, and Raspberry Sour. Craft your journey at averybrewing.com.