Anheuser-Busch to Become Leading Sponsor of South by Southwest Festival


NEW YORK — Anheuser-Busch announced today it has inked a deal to become a leading sponsor of the South by Southwest® (SXSW®) Music, Film & Interactive Conferences and Festivals. This Super Sponsorship – the highest level of sponsorship available – begins at SXSW 2016 and puts America’s favorite beer – Bud Light – at the forefront of the most anticipated annual event where original music, independent film and emerging technologies converge.

“As the nation’s leading brewer, we’re planning new and disruptive experiences in Austin to engage SXSW attendees around the passions we share – be that music, film or digital experiences,” said Eelco van der Noll, Vice President, Experiential Marketing, Anheuser-Busch. “While more details for planned activations will be unveiled closer to this spring’s Conference and Festival dates, you can expect Anheuser-Busch to amplify the partnership, while sharing the innovation, excitement and creativity of SXSW with industry and press, plus hundreds of thousands of consumers that reach around the globe.”

“SXSW is proud to partner with Anheuser-Busch on what will surely be one of the most exciting SXSW Music, Film & Interactive events to date. SXSW looks forward to an excellent 30th year with our new partner as they work to bring new and engaging integrations to life,” explained Roland Swenson, SXSW Founder & Managing Director.

While Bud Light will be the marquee beer brand at SXSW, attendees can expect a variety of breakthrough events and activations from other top brands in the Anheuser-Busch portfolio, such as Budweiser and Stella Artois.

For more information and ongoing updates about Anheuser-Busch’s plans at SXSW, visit

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 16 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit 

About SXSW

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique industry convergence of music, film, and emerging technologies. Fostering creative and professional growth, SXSW is the premier destination for discovery. The event is a launch pad for innovative content with new media presentations, music showcases and film screenings providing exposure for creators and compelling entertainment for attendees. Music, Film, and Interactive conference sessions present a forum for inspiration and learning, while business and networking opportunities thrive at the SXSW Trade Show and beyond. For more information, please visit SXSW 2016 takes place March 11-20 in Austin, TX.